Creative Agency Marketing Strategy Director -Gaming and Promotion Marketing

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand for our clients. Youll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.

Externally, youll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, youll inspire and mentor junior talent on the team as you help grow our B2B practice and capabilities. Youll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics.

Were looking, primarily, for agency strategists who are seeking a career opportunity to go above and beyond their current day-to-day. Youre someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. A strategic thinker who loves to pull together disparate thoughts, ideas, and activities and bring them together in your own unique solution. You love the pitch and are an amazing storyteller who inspires others. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.

The work:

Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients

Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention

Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance

Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences

Play an integral role within the practice to create and expand practice offerings

Nurture and mentor junior talent to grow the digital marketing strategy practice

Heres what youll need:

• Minimum 10+ years of marketing planning experience
• Must have extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy
• Minimum of 5 years experience in semiconductor industry.
• 2+ years of experience in Gaming and Promotional Marketing.

Bonus points if:

• Bachelor's degree or equivalent (minimum 10 years) work experience
• Experience with B2B companies
• Experience leading strategy and/or marketing programs in a complex business and enterprise marketing environment
• Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes
• Subject matter expert in digital strategy and integrated marketing with expertise in demand generation, lead generation and nurture strategy
• Experience building out assets for client workshops and business development
• Familiar with digital marketing best practices
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Illinois, Maryland, Minnesota, New Jersey, New York or Washington as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location Annual Salary Range

California $94,400 to $266,300

Colorado $94,400 to $230,000

District of Columbia $100,500 to $245,000

Illinois $87,400 to $230,000

Minnesota $94,400 to $230,000

Maryland $94,400 to $230,000

New York/New Jersey $87,400 to $266,300

Washington $100,500 to $245,000

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