1443326 - Senior Director, Portfolio Marketing

Senior Director of Portfolio Marketing

We are seeking an experienced Portfolio Marketer with a deep understanding of Cisco's product portfolio. The ideal candidate will have extensive experience in developing materials that convey the holistic story of Cisco's products, demonstrating their integration and platform advantages. This role requires collaboration across various product and product marketing groups to ensure alignment in messaging and positioning, ultimately helping to drive successful sales outcomes for Cisco's comprehensive portfolio.

Key Responsibilities

• Achieve alignment across product groups on messaging and positioning.
• Enhance Cisco's market positioning through effective storytelling and strategic marketing initiatives.
• Drive increased sales and customer engagement through a compelling presentation of Cisco's product portfolio.
• Create engaging and informative materials that articulate the cohesive narrative of Cisco's product offerings, highlighting how they integrate to provide platform advantages.
• Provide strategic feedback on existing marketing materials to enhance storytelling and ensure alignment with Cisco's overall messaging.
• Work closely with different product and product marketing groups to synchronize their messaging and positioning, ensuring a unified approach that supports Cisco's sales strategies.
• Develop and implement strategies that position Cisco's portfolio as the market leader, emphasizing the competitive advantages and unique value propositions across all parts of the portfolio
• Engage with internal stakeholders, including product management, sales, and executive teams, to align marketing efforts with broader business objectives.

Qualifications

• Extensive experience in portfolio, solutions or product marketing, specifically within the technology sector, with a strong focus on Cisco products.
• In-depth understanding of Cisco's product portfolio and platform advantages.
• Excellent storytelling skills, both written and verbal, with the ability to craft compelling narratives and deliver effective presentations.
• Proven ability to think strategically and creatively to solve complex marketing challenges.
• Strong interpersonal skills, with the ability to work collaboratively across diverse teams and influence stakeholders.