Product Marketing Manager - IP Routing & Switching

We are seeking a dynamic individual to join our fast-paced, culture-first marketing team-someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape.

As a member of the Cisco Networking Product Marketing team you will partner across Cisco's larger marketing organization, primarily with the Integrated Marketing team, the Business Unit, and the Global and Technical Sales Teams to execute against our global strategy. Our team is focused on products and solutions aimed at communications service providers (CSPs), but we also address Enterprise customers looking to offer managed services, and/or build Enterprise networks for their own business.

We are seeking a dynamic and experienced Product Marketing Manager to join our team, focusing on IP Routing and Switching products and solutions, including the Cisco ASR 9000 Series Aggregation Services Routers (ASR) and Cisco 8000 Series Routers.

This role is critical in driving the marketing strategies and initiatives that highlight our innovative networking solutions. The ideal candidate will have a strong background in product marketing within the tech industry, with specific experience in IP networking products, routed optical networking (RON), and/or routed passive optical networking (RPON). A bonus would be experience dealing with communications service providers (CSPs), hyperscalers, webscalers, public sector, or government services.

Market Analysis & Strategy Development: Conduct thorough market research to understand customer needs, competitive landscape, and emerging trends. Develop and implement comprehensive marketing strategies to drive product awareness and adoption.

Product Positioning & Messaging: Craft compelling product messaging and positioning that differentiates our IP Routing and Switching solutions in the market. Ensure consistency across all marketing channels and materials.

Go-to-Market Planning: Lead the development and execution of go-to-market plans, including product launches, promotions, and sales enablement. Collaborate with cross-functional teams to ensure alignment and successful product rollouts.

Content Creation & Management: Develop and oversee the creation of marketing collateral, including brochures, case studies, white papers, and digital content. Work closely with content creators to ensure high-quality outputs.

Sales Enablement: Equip the sales team with the necessary tools and training to effectively sell IP Routing and Switching products. Develop and deliver sales presentations, product demonstrations, and training sessions.

Performance Tracking & Reporting: Monitor and analyze the performance of marketing campaigns (working closely with Integrated Marketing), providing regular reports and insights to stakeholders. Use data-driven approaches to optimize strategies and achieve business objectives.

Trade Shows & Events: Build and deliver compelling product and solution demos for use at industry trade shows and events.

Bachelor's degree in Marketing, Business, engineering, computer science, or a related field.

Minimum of 5 years of experience in product marketing, technical marketing, or product management, with a focus on networking products, specifically IP Routing and Switching.

Strong analytical and strategic thinking abilities.

Excellent written and verbal communication skills.

Ability to work collaboratively across departments and manage multiple projects simultaneously.

Must be good (exceptional) at multitasking

Knowledge: Deep understanding of the IP networking market, including customer needs, technological advancements, and competitive dynamics.

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put - we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.