Medicare Lead Generation Specialist

HealthPartners is hiring a Medicare Community Outreach Specialist Lead. The Medicare Community Outreach Specialist's primary responsibility is to grow HealthPartners Medicare membership through direct-to-consumer sales of Medicare plans via group community presentations, public events and B2B meetings.

MINIMUM QUALIFICATIONS:

• Education, Experience or Equivalent Combination:
  
  
  
  • Bachelor's degree with emphasis on business, marketing, communications, health care or 1-2 years of equivalent Medicare plan sales experience.
  
  
• Licensure/ Registration/ Certification:
  
  
  
  • Valid Minnesota Life and Health insurance license
  
  
• Knowledge, Skills, and Abilities:
• Current, valid, unrestricted Minnesota driver's License free of major traffic violations or a pattern of repeated violations for the last 3 years and daily access to a reliable, insured vehicle.
• Knowledge of Original Medicare, Medicare Advantage and Medicare Supplement plans.
• Strong public speaking skills and experience. Ability to represent HealthPartners both effectively and favorably to internal and external audiences.
• Consultative sales experience.
• Excellent organizational, time management and problem-solving skills.
• Intermediate skill level for Microsoft Excel and Word.
• Experience working with CRM systems.
• Must be able to travel and work independently.

PREFERRED QUALIFICATIONS:

• Education, Experience or Equivalent Combination:
  
  
  
  • Two or more years of Medicare Plan sales experience.
  • Business to Business (B2B) sales experience.
  • Demonstrated knowledge and experience working with Minnesota Medical Assistance (Medicaid) programs and Medicare Special Needs Plans.
  
  
• Knowledge, Skills, and Abilities:
  
  
  
  • Experience using Microsoft Teams.
  
  
• Previous Medicare certification such as AHIP Medicare Training
• Experience working with Microsoft Dynamics CRM.

ESSENTIAL DUTIES:

• 50%
  
  
  
  • Schedule and deliver face to face and virtual Medicare community presentations to appropriate audiences and represent HealthPartners Medicare and Medicare Special Needs Plans at various community events in a public relations role.
  • In collaboration with sales leadership, develop and execute Medicare outreach strategies and schedules.
  • Build and foster ongoing relationships with service providers and advocates for the Medicare population. These include, but are not limited to - counties, hospitals, clinics, nursing homes, Area Agencies on Aging and other community organizations and influencers.
  
  
• 25%
  
  
  
  • Develop leads and subsequently sales from meeting attendees.
  • Effectively manage personal sales funnel from initial contact through the various stages of plan enrollment.
  • Meet and exceed specified sales goals for Medicare health plan new member sales.
  • Document all sales activity appropriately in MS Dynamics CRM system.
  
  
• 10%
  
  
  
  • Provide secondary inbound phone support to internal agents during busy periods.
  
  
• At all times
  
  
  
  • Maintain up-to-date knowledge of Medicare and Medicaid regulatory requirements and general industry knowledge.
  • Provides competitive feedback information to department leadership.
  • Take an active role in participating in department and company initiatives, including attending meetings and involvement in special projects and training.
  • Manage multiple projects at the same time, spending necessary weighted time on each, prioritize and meet deadlines.
  • Work as a team member supporting fellow sales representatives to cooperatively meet or exceed team goals and objectives.