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Department: Digital
Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Job Description: As an Search Engine Optimization (SEO) Consultant at Southwest Airlines, you'll lead the charge in elevating our digital visibility by driving and executing a comprehensive SEO strategy across web and app platforms. Acting as the in-house SEO expert, you'll collaborate with cross-functional teams-including Technology, Marketing, Paid Media, Brand, and Content-to optimize site structure, technical performance, and content for maximum discoverability and organic growth. You'll oversee day-to-day execution with agency partners, translate SEO insights into actionable improvements, and manage tools and reporting to deliver measurable, sustainable results. This is a high-impact role for someone passionate about search who's ready to help us "GO BIG" in SEO and make a meaningful difference in how Customers find and engage with Southwest online. Additional details
The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours. U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.
We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.
Responsibilities
- Support SEO strategy and lead tactic execution for owned digital channels: help identify and prioritize short- and long-term opportunities for growth and improvement; manage output to ensure projects are completed efficiently and in a timely manner
- Serve as an internal consultant on SEO best practices for content, technical structure, and user experience
- Manage day-to-day SEO initiatives with internal Teams and agency partners; includes but is not limited to: initiating work and holding teams accountable for workflow execution, managing regular status calls, owning weekly status updates, managing project trackers
- Initiate and manage agency audits to identify gaps, recommend solutions, and drive on-page and off-page optimizations
- Drive technical SEO workflows with partners in Technology, including metadata, canonical tags, XML sitemaps, robots.txt, internal linking, and schema markup
- Analyze complex data and provide clear, actionable insights to broader team, including leadership
- Stay informed and proactively share industry updates from search engine algorithms, industry trends, and emerging SEO technologies
- Advocate for SEO integration within digital projects and cross-team processes
- Drive testing efforts to improve digital store engagement and conversions
- May perform other job duties as directed by Employee's Leaders
Knowledge, Skills, and Abilities
- Excellent verbal and written communication skills
- In-depth understanding of search engine algorithms and ranking factors
- Proficiency in both content optimization and technical SEO
- Familiarity with mobile-first SEO, site architecture, and accessibility standards
- Expertise in SEO and analytics tools such as Google Search Console, Adobe Analytics, SEMrush, Screaming Frog, BrightEdge, or equivalent
- Understanding of CMS platforms like OpenText TeamSite
- Skilled in mathematics, analytics, and problem solving
- Strong storytelling and communication skills required to articulate complexities of organic search in a simplified and compelling manner to stakeholders
- Ability to manage high volumes of work drive while prioritizing effectively and hitting promised deadlines
- Ability to thrive in an environment that requires innovation and pioneering; experience initiating and applying new processes to drive workflow efficiencies and project completion
- Ability to align SEO initiatives with broader marketing and business strategies
- Strong cross-functional collaboration skills and ability to influence without authority
- Comfortable leading projects independently and working in a fast-paced, evolving environment
Education
- Required: High School Diploma or GED
Experience
- Advanced level experience, seasoned and specialized knowledge in:
- Complex content and performance-driven digital environment
- Organic search
- Content strategy
- Interplay between organic search and paid search
- Digital store optimization
- Working in or with enterprise-level organizations and/or digital agencies
- Experience working in or with enterprise-level organizations and/or digital agencies
- Preferred: Experience with SEO tools (Google Search Console, Semrush, Moz, Screaming Frog, etc.) and keyword research tools (Google Keyword Planner, Ubersuggest, AnswerThePublic, etc.)
Physical Abilities
- Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
- Ability to communicate and interact with others in the English language to meet the demands of the job
- Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
- Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
- Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
- Must be at least 18 years of age
- Must be able to comply with Company attendance standards as described in established guidelines
Pay & Benefits
- Competitive market salary from $91,250 per year to $101,400 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.
Benefits you'll love
- Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
- Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**
- Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
- Competitive health insurance for you and your eligible dependents (including pets)
- Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
- Explore more Benefits you'll love: careers.southwestair.com/benefits
*Pay amount does not guarantee employment for any particular period of time. **401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits ***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company. Southwest Airlines is an Equal Opportunity Employer.
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Southwest Airlines
401(k)
Jul 18, 2025