Product Management Director

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference

As the Director of Product Management for the Assist Portfolio at HealthEquity, you will lead the strategy, execution, and growth of our Rewards & Incentives portfolio. This is a pivotal role that combines product innovation and behavioral economics to amplify how members engage with their health and financial benefits.

You'll own and drive HealthEquity's Rewards & Incentives solutions. This includes our rewards account offering, new capabilities like Rewards as a Service, and the integration of personalized incentives into platforms like Momentum. Your work will transform rewards from a transactional add-on into a dynamic lever for engagement, adoption, and measurable outcomes.

We're looking for a strategic thinker and hands-on builder, someone who can set a bold vision, reduce it to practice, and launch products that scale. You'll own the roadmap and associated P&L, collaborating across business units to position rewards across our full portfolio.

What you'll be doing

Set and lead the Rewards & Incentives product strategy
• Design and launch our Rewards as a Service platform, enabling tax-advantaged, API-first reward delivery that's developer-friendly and easy to integrate.
• Build a personalized rewards experience, using segmentation, AI, and behavioral insights deeply embedded into captive platforms like Momentum.
• Drive our API enablement strategy, with rewards as a starting point and a vision to power the broader Assist connectivity layer.
• Create incentive strategies grounded in behavioral science, continuously testing and refining to uncover the optimal incentive that drives meaningful member action.
• Develop compelling value propositions in partnership with business units and go-to-market teams, aligned to the needs of health plans, employers, and members.
• Collaborate with engineering, UX, and cross-functional leaders to build and scale high-impact products and features.
• Build connective tissue into our partner ecosystem, expanding the reach of our rewards capabilities into care navigation, care delivery, and broader benefits engagement.
• Serve as the face of the product, representing the portfolio in client conversations, partner engagements, and internal strategy forums.

What you will need to be successful

• Bachelor's degree in business, behavioral science, or a related technical field
• 7+ years of product management experience, with a track record of delivering digital solutions focused on loyalty, rewards and incentives.
• Strong domain knowledge in healthcare, fintech, consumer incentives, employer benefits, or related ecosystems
• Demonstrated expertise in personalization, segmentation, behavioral design, or applied behavioral science
• Technical fluency to lead API-first products, platforms, and integrations
• Ability to lead through ambiguity, build cross-functional alignment, and translate vision into execution

Preferred Qualifications:

• MBA or relevant advanced degree
• Experience with HSA, HRA, LSA, or other benefit-linked financial products
• Exposure to care navigation, wellness, or digital health engagement program

#LI-Remote

This is a remote position.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision

• HSA contribution and match

• Dependent care FSA match

• Uncapped paid time off

• Paid parental leave

• 401(k) match

• Personal and healthcare financial literacy programs

• Ongoing education& tuition assistance

• Gym and fitness reimbursement

• Wellness program incentives

Why work with HealthEquity

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

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