We use cookies. Find out more about it here. By continuing to browse this site you are agreeing to our use of cookies.
#alert
Back to search results
New

Sr Product Marketing Specialist

ABB Inc.
$98,700 and $183,300 annually and is eligible for a short-term incentive plan/annual bonus
United States, North Carolina, Cary
Jul 16, 2025

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

Indoor Apparatus Product Marketing Manager

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives as well as offering deep, technical support to both our customers (OEMs, Panel Builders, Distributors) and your peers in the Product Marketing team. Each day, you will implement marketing activities and support Sales Organization by bringing a strong background and knowledge of industry and products. You will also showcase your Electrification Industry expertise by driving sales efficiency by providing appropriate product knowledge information and training regarding our Distribution Solutions product offerings. This role will specifically support in preparation of technical documentation, support tools and coordination of R&D activities for the MV Switch Gear components targeting customers in OEMs, Distributors, and Panel Builders. The Sr Product Marketing Specialist brings a unique blend of marketing, sales, and technical product knowledge to the table each day, and makes a large impact on the team around them.

The ideal candidate would be located in Cary, NC or Lake Mary, FL and work a hybrid-remote schedule out of our offices in those locations - but the role is also open to remote candidates located in the US. This role will require approximately 30 - 50% travel.

#LI-Remote

You will be mainly accountable for:

  • Implementing the product marketing strategy targeting primarily OEMs, including defining and communicating switchgear product value propositions and product positioning in accordance with the global product marketing strategy.

  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.

  • Providing product and technical support to the Sales Team and peers in the Product Marketing group. Facilitates knowledge sharing and cross-collaboration.

  • Executing annual marketing plan in collaboration with relevant division and/or product groups.

  • Developing business plans focused on driving business development for a defined market.

Qualifications for the role
  • Bachelor's Degree in Electrical or Mechanical engineering

  • 5+ years of experience in MV electrical distribution and industry business

  • MV switchgear and R&D/product management experience required

  • Product specific knowledge of ADVANCE Switchgear or equivalent required

  • Previous experience with Medium Voltage Special application products (Generator breakers, Capacitor switches, arc eliminating devices) and/or Relays is a plus

  • Previous work with Solidworks, CATIA, Autocad and other R&D software tools

  • Ability to travel an estimated 30-50%

  • Candidates must already have a work authorization that would permit them to work for ABB in the US.

Why ABB?

What's in it for you

We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.

While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $98,700 and $183,300 annually and is eligible for a short-term incentive plan/annual bonus.

MyBenefitsABB.com

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Applied = 0

(web-8588dfb-6fpzf)