Digital Analytics Engineer II

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Are you passionate about using data to drive student success? At WGU, we're on a mission to improve lives through education, and we're looking for a Digital Analytics Engineer II who's ready to make a meaningful impact. In this role, you'll engineer digital analytics solutions that illuminate the student journey, helping us understand behaviors, optimize experiences, and deliver outcomes that matter.

You'll be part of a collaborative, cross-functional team that includes experts in Data Engineering, Product Management, EdTech, and Marketing. Your work will directly influence how we engage with students-from their first click to graduation-by building scalable, high-quality analytics systems that power smarter decisions and better experiences.

What you'll do

• Engineer digital analytics solutions that capture behavioral data across web and mobile platforms, enabling insights into student engagement and success.
• Translate business needs into technical requirements, collaborating with stakeholders across departments to ensure analytics solutions are aligned with strategic goals.
• Design and maintain analytics codebases, including tag management systems, data layers, and quality assurance frameworks.
• Lead medium-scale projects with autonomy, driving execution from concept to deployment while mentoring junior engineers.
• Ensure data quality and integrity, troubleshooting complex issues and collaborating with data partners to uphold university-wide standards.
• Document and share knowledge, creating accessible resources that support institutional learning and operational efficiency.
• Stay ahead of the curve, continuously learning and applying new technologies and methodologies to improve analytics capabilities.
• Champion data privacy and security, ensuring compliance with university policies and industry best practices.

What you bring Technical Skills:

• Bachelor's degree in a related field (Information Systems, Computer Science, Business Intelligence, etc.)
• 5+ years of experience in digital analytics engineering or a closely related domain
• Strong proficiency in:
  • Tag Management Systems (Adobe Experience Platform, Google Tag Manager, Tealium iQ)
  • Front-end development (HTML, CSS, JavaScript)
  • Data layer design (JSON, Adobe Client Data Layer, XDM)
  • Quality assurance tools (ObservePoint, Selenium)
  • API integrations (REST, HTTP, Postman)
  • Web analytics platforms (Adobe Analytics, A/B testing tools)
• Experience with project management tools (JIRA) and methodologies (Agile, Scrum)
• Advanced Excel and diagramming tools (Miro, Visio, Lucidchart)

Preferred:

• Familiarity with WGU's KPIs and student success metrics
• Experience mentoring peers and contributing to cross-functional initiatives
• Strong communication skills across technical and non-technical audiences
• A growth mindset and commitment to lifelong learning

Job Description Disclaimer: This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.

Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.