Market Research Analyst / Senior Analyst - Georgia-Pacific CPG

Your Job

We are seeking an Insights & Knowledge Analyst to support the business. This position is responsible for supporting primary marketing research projects spanning qualitative and quantitative methodologies, along with supporting "special" projects that aim to enable capability transformation. This position is a part of a team responsible for building the organization's knowledge foundation and identifying proprietary insights. Internal customers will span GP's PRO Washroom, Retail, and Dixie businesses.

This role is critical in identifying proprietary insights, translating research findings into impactful narratives, and leveraging innovative tools to enhance decision-making. The position is located in Atlanta, Georgia, with limited travel required (up to 20%).

What You Will Do

• Support PRO and Retail/Consumer I&K initiatives and contribute to expanding VOC insights through social listening, product reviews, and other innovative methods.
• Execute both qualitative and quantitative research projects, including survey development, programming, field monitoring, and data analysis.
• Translate complex findings into engaging and easily digestible formats, such as infographics, slides, videos, and social snippets tailored for non-technical audiences.
• Conduct experiments to test hypotheses and generate actionable insights.
• Collaborate with Sales, Marketing, and other non-category teams to align insights with business priorities.
• Frame research insights into compelling, action-oriented narratives that drive decision-making across teams.
• As needed, support PRO & Retail/Consumer flow-to-work initiatives and insights communication strategies.
• Administer and maintain the knowledge management platform, ensuring seamless access to research assets and insights.
• Manage vendor relationships, including renewals and evaluations, to ensure high-quality research deliverables.
• Demonstrate proficiency with GenAI tools to enhance research methodologies and deliver innovative solutions.
• Experiment with cutting-edge tools to improve efficiency and scalability of insights generation.

Who You Are (Basic Qualifications)

• Bachelor's degree in business, marketing, social sciences, or a related field
• 2 years of experience in market research OR MMR
• Experience with data analysis tools like Excel, SPSS, and online survey platforms such as Qualtrics
• Ability to translate research findings into concise formats for various audiences
• Ability to craft compelling stories from insights
• Ability to travel 20%

What Will Put You Ahead

• Graduate degree in Marketing, Market Research, or an MBA
• Previous experience in a CPG manufacturer or market research vendor role
• Prior experience with b2b research methodologies
• Experience supporting research across the full product lifecycle (innovation, commercialization, post-launch)

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aqui, or tu).

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