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Sr. Director, Retail Sales - Large Store Channel

fairlife LLC
United States, Illinois, Chicago
1001 West Adams Street (Show on map)
Jun 28, 2025

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife's portfolio of delicious, lactose-free, real dairy products includes: fairlife ultra-filtered milk; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife nutrition plan, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

job purpose: The Sr. Director, Retail Sales - Large Store Channel position is responsible for establishing the sales targets for the retail sales team and leading the team to meet the company objectives. Responsible for developing strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization. Responsible for leading a sales team focused on the Large Store Channel that develops collaborative business building relationships with Key National Accounts, Coca-Cola North America customer teams, Coca-Cola Bottling Partners, and our Acosta customer teams. Responsible for working closely in collaboration with all fairlife departments (commercial, finance, insights, marketing, etc).

responsibilities:



  • Drive company goals through development of key retail customers across the large store channel
  • Develops annual sales plan in relation to the large store channel in support of organization strategy and objectives
  • Create and balance sales priorities for the large store retail channel and direct reports to deliver against
  • Directs implementation and execution of company priorities
  • Supports sales plan objectives in conjunction with marketing and commercial processes
  • Recommends sales strategies for improvement based on market research and competitor analyses
  • Manages the fluctuating large store retail sales budget, adjusting for needs within each brand, while maintaining fiscal responsibility
  • Builds, develops and enables direct reports to effectively perform sales activities
  • Performs other related duties as assigned



skills/qualifications required:



  • Bachelor's degree in business administration, sales and marketing or related field/MBA Preferred
  • Proven successful sales leadership experience
  • 5 years of sales leadership experience
  • A minimum of 8 years of sales account management experience required
  • Demonstrated ability to manage multiple priorities
  • Excellent written and oral communication skills
  • Ability to drive a results driven team of sales professionals to quota attainment
  • Proven ability to introduce and sustain consistent accountability practices
  • Financial and business acumen required to include overall budget management



position location: Remote, or Chicago, IL

travel: 50-75%

reports to: Vice President, Head of Retail Sales

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis ofrace, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please emailcareers@fairlife.com.

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