Associate Brand Manager - Lance

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here...

• Join The Campbell's Company as anAssociate Brand Managerfor theLance brand, the #1 brand in the sandwich cracker category
• Play a key role in driving growth for theCampbell's Snacks division by shaping the future of a brand with over100 years of heritage.
• Develop and execute marketing strategies thatignite consumer passionanddrive business results.
• Use yourcreativity and analytical skillsto position Lance for continued success in a competitive landscape.
• Immerse yourself inconsumer insightsandmarket trendsto uncover untapped opportunities toproduct development,packaging innovations, andbrand storytelling.
• Contribute to the mission of becoming thefastest-growing snacks company in North America.

What You Will Do...

• Lead theIntegrated Business Planningprocess with cross-functional teams to analyze key metrics and forecast volume.
• Managecomplex product commercialization initiativeswith Commercialization, Supply Chain, and multiple other cross-functional stakeholders
• Act as a liaison with integrated marketing teams to develop and activate digital, social, shopper, and PR campaigns while defining KPIs and ensuring consistent brand expression across all touchpoints
• Monitor thecompetitive landscapeand identify trends and opportunities using data from multiple sources.
• Develop and executestrategic marketing plansaligned with long-term business goals.
• Overseemultiple marketing projectsunder tight timelines while balancing long-term objectives.
• Inspire and influencecross-functional and agency teamsto deliver cohesive marketing initiatives.
• Track and analyzekey performance indicatorsto optimize strategies and exceed business goals

Who You Will Work With...

• Internal Teams: Demand Planning, Finance, Sales Strategy, Commercialization, Supply Chain, and Integrated Marketing.
• External Partners: Creative, digital, social, public relations, and media agencies.
• Leadership: Report directly to theDirector of Marketingand collaborate across multiple leadership levels.

What You Bring to the Table (Required Skills)...

• Bachelor's degree inMarketing, Business Administration, or a related field.
• Minimum1 year of experiencein brand management, strategic marketing, or project management.
• Strongcommunication, presentation, and negotiation skills.
• Proven ability to collaborate withcross-functional teamsand manageexternal agency relationships.
• Demonstratedcreative thinkingand experience in building marketing activations.
• Ability toprioritize and execute tasksin a fast-paced, dynamic environment.
• Stronganalytical skillsandbusiness/financial acumen.
• Aresults-oriented mindsetwith a track record of achieving strategic goals.

It Would Be Nice If You Have (Desired Skills)...

• MBAor advanced degree in a related field.
• Experience in thefood or consumer packaged goods (CPG) industry.
• Familiarity withdigital and social media marketing trends.
• Experience managingagency relationshipsand executing integrated campaigns.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.