B2B Customer Base Management Analytics Manager

As a key member of the B2B team, the Customer Analytics Manager will drive a data-informed strategy for business customers, focusing on pricing, product optimization, and customer lifecycle initiatives. This role will lead the design and execution of data strategies that directly impact revenue, customer satisfaction, and retention for our portfolio of B2B telecom services, including voice, data, broadband and managed solutions.
The ideal candidate combines a strong foundation in advanced analytics with a deep understanding of B2B customer behavior in the telecom sector. Reporting to the Sr. Director of B2B Offer Strategy & Base Management, the Manager will collaborate closely with stakeholders across Marketing, Product, Finance, Revenue Assurance, and Billing to create scalable, customer-centric strategies powered by actionable data insights.

*Lead customer-level data strategies for rate actions, contract roll-offs, and renewal pricing, translating strategic concepts into operational blueprints for implementation.
*Analyze product and service uptake trends across business segments to forecast offer survivability and inform bundling or re-pricing efforts.
*Develop detailed customer segmentation schemas using telecom usage patterns, account lifecycle data, and firmographics to support targeted campaigns and retention strategies.
*Drive the refinement of customer lifetime value (LTV) models, integrating churn risk and cross-sell opportunity indicators to support upsell and save initiatives.
*Aggregate and analyze data from diverse systems (billing, CRM, network usage, provisioning) to identify trends in product performance, pricing effectiveness, and customer satisfaction.
*Present strategic insights and business cases to senior leadership, highlighting revenue and retention opportunities through data-backed narratives.
*Build and maintain automated analytics pipelines to monitor rate plan performance, promotion expiry impact, and post-offer churn.
*Collaborate with Customer Experience and Network Ops teams to identify operational friction points and optimize the B2B customer journey.
*Support the go-to-market strategy for new telecom offerings with pricing intelligence and competitive analysis.
*Continuously assess and enhance data quality, reporting tools, and analytics processes to improve speed-to-insight and strategic agility.

*Bachelor's degree in data science, Computer Science, Engineering, Mathematics, or a related field; advanced degree a plus.
*3-5 years of experience in a data-driven role (ideally within the telecommunications industry), preferably focused on B2B products or pricing.
*Deep understanding of telecom pricing structures, rate plans, contract & offer terms, and customer segmentation best practices.
*Proficient in SQL (Oracle and Google BigQuery); strong working knowledge of data architecture and ETL pipelines.
*Experience with BI and analytics platforms such as Tableau, Alteryx, and Excel; Python skills are a plus.
*Demonstrated experience using analytics to influence go-to-market strategy, rate plan design, or customer lifecycle management.
*Excellent communication skills, with the ability to translate complex datasets into actionable business recommendations for senior stakeholders.
*Strong collaboration and influencing skills, with experience working across Product, Finance, and Operational teams.
*Proven ability to thrive in a fast-paced, high-growth telecom environment with shifting priorities and tight timelines.
*Constantly challenges the status quo and identifies areas for operational efficiency, customer improvement, and strategic innovation.