Field Marketing Manager (Remote)

DataBank Holdings Ltd. is a leading provider of enterprise-class data center, cloud, and interconnection services, offering customers 100% uptime availability of data, applications, and infrastructure. DataBank's managed data center services are anchored in world-class facilities. Our customized technology solutions are designed to help customers effectively manage risk, improve technology performance, and allow focus on core business objectives. DataBank is headquartered in the historic former Federal Reserve Bank Building, in downtown Dallas, TX.

DataBank is proud to be an Equal Opportunity Employer. Our work culture at DataBank does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veterans' status, gender, gender identity, gender expression, genetic information, sexual orientation, or any other characteristic protected by applicable federal, state, or local law.

The Field Marketing Manager is responsible for developing and executing comprehensive field marketing programs that drive brand awareness, generate leads, and support sales efforts across 29 diverse markets in the United States. This role will oversee marketing activities within 65 data centers, requiring a deep understanding of marketing principles, exceptional project management skills, strong communication abilities, and a passion for building lasting relationships with customers and partners.

Responsibilities:

• Develop and Execute Field Marketing Plans: Develop and execute comprehensive field marketing plans in collaboration with cross-functional teams, ensuring alignment with overall marketing goals and support for sales initiatives.
• Manage Events: Create, organize, and execute various field marketing events, including trade shows, conferences, lunch and learns, and customer events.
• Manage DataBank Merchandise/Swag: Oversee the logistics of DataBank merchandise and promotional items, including assessing needs, coordinating with Human Resources and management for employees, and ordering within budget.
• Collaborate with Sales Team: Collaborate closely with the sales team to ensure field marketing activities align with sales goals. This includes ongoing communication across multiple sales teams and regular stakeholder calls to review event progress, budget updates, event outcomes such as ROI, and overall alignment with strategic objectives.
• Build and Manage Relationships with Vendors: Establish and maintain strong relationships with local partners, such as hotels, catering companies, AV providers, transportation services, venues, restaurants, and industry associations, to support contract negotiations, secure competitive rates, and ensure reliable services for successful event planning and execution across tradeshows, conferences, lunch meetings, and other business events.
• Measure and Analyze Performance: Track and analyze the effectiveness of field marketing programs to measure ROI and identify areas for improvement.
• Stay Up to Date on Industry Trends: Monitor data center industry trends and competitor activities to identify new opportunities and adjust marketing strategies accordingly.

Key Skills:

• Event management: Ability to plan, coordinate, and execute successful marketing events that align with strategic objectives.
• Administrative skills: Ability to manage and complete on-time administrative tasks, such as budgeting, reporting, and contract management.
• Strategic thinking: Ability to develop and implement effective field marketing strategies.
• Creativity: Ability to come up with innovative and engaging marketing ideas.
• Relationship building: Ability to establish and maintain strong relationships with customers and partners.
• Analytical skills: Ability to analyze data and measure the effectiveness of marketing programs.
• Problem-solving: Ability to identify and resolve challenges in a timely manner.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in field marketing or a similar role, preferably in the data center industry, but not required.
• Strong understanding of marketing principles and best practices.
• Strong understanding of event planning and execution.
• Strong communication and interpersonal skills.
• Excellent project management, organizational, and budgeting skills.
• Ability to work independently and as part of a team; depending on the size of the event, the Field Marketing Manager will be responsible for managing a team of contractors.
• Must know how to work in a fast-paced environment with tight deadlines.
• Proficiency in using marketing automation tools, project management, and CRM software such as Salesforce, Eventbrite, Monday.com, or similar tools.
• May need to be flexible with their work hours, especially during peak event periods.
• Ability to travel as needed (up to 20%).