Marketing Operations Manager - Year Round

Deer Valley Resort
401(k)
United States, Utah, Bountiful
Jun 04, 2025
Year Round Classic, consistent quality from a winning team! Deer Valley Resort is nestled in the Wasatch Mountains of Utah, in the historic mining town of Park City which has evolved into an exciting and diverse mountain ski town. Our staff consists of locals, transplants, seasonal workers from all 50 states and international students from around the globe. We are a diverse workforce where everyone feels welcome, appreciated, and valued. No matter if you are 14 or 84 years, there is a place for you in the Deer Valley family! (Last year over 1,100 staff members celebrated their fifth season or more at Deer Valley). Ski perks (vary based on employment status) may include Deer Valley season pass, free skiing or riding at other Alterra Resorts and select local Utah resorts Friends and family ski discounts, free staff ski lessons and discounted rentals (winter staff only) Subsidized meals at Employee Dining Rooms offered for staff while on shift Subsidized housing options available for seasonal full-time staff Discounts for staff members at restaurants, shops, and service providers in Park City Healthcare options are available for staff members 401k plan with company match PURPOSE OF POSITION: Deer Valley is seeking a strategic, data-driven Marketing Operations Manager to oversee paid media implementation and serve as the primary liaison with our media agency. This role interprets performance data and industry trends to provide actionable insights that align with Deer Valley's brand and long-term business goals. Success in this role requires collaboration across departments to ensure marketing efforts support and elevate each business unit. RESPONSIBILITIES: Business Unit Marketing Support Understand each unit's capacity, goals, and role in resort profitability Build relationships across departments to align marketing with operational needs Develop long-term processes and strategies that enhance brand equity Team Collaboration & Internal Projects Partner with Director of Marketing (DOM) to align unit strategies with broader goals Coordinate with Content & Brand Manager to align paid media and content strategies Gain deep understanding of the marketing tech stack to support data integration and reporting Paid Media Agency Management Act as main contact for the paid media agency Oversee campaign performance and ensure alignment with content, digital, and marketing goals Deliver data-driven campaign recommendations and present findings to leadership Data, Reporting & Budget Management Track campaign budgets with DOM to ensure alignment with business unit EBITA goals Analyze and report on campaign performance and budget pacing Consolidate and communicate marketing impact across business units Review and approve agency proposals and timelines in coordination with DOM and leadership QUALIFICATIONS: Bachelor's degree in Marketing, Business, or related field preferred Strong knowledge of digital advertising channels, trends, and ROI tracking Proficient in data analysis and reporting tools 2+ years in project or account management Excellent written and verbal communication skills Flexible, analytical thinker with strong organizational skills Experience with digital marketing tech platforms Effective collaborator with cross-functional teams Experience in ski, hospitality, or entertainment industries a plus This job description is not exhaustive and may be adjusted as needed to meet evolving business needs. PAY RATE: Pay: $75,000 - 80,000 per year Deer Valley Resort is an Equal Opportunity Employer.