Social Media Content Producer - USTA COACHING

Who We Are

As an embedded member of the USTA social team, create and publish platform-specific USTA Coaching content while ensuring brand voice is maintained across USTA Coaching Instagram, USTA Coaching Facebook Group(s) and YouTube videos published in connection with the USTA Coaching brand. This includes live event coverage throughout the year.

Acts as a representative of USTA Social when working with the broader USTA Coaching Content and Curriculum team to create unique content around key initiatives and as events unfold in real-time, and project-manages social-specific asset creation.
• Follows social media best practices by platform; Optimizes content for each social platform in terms of sizing, relevance, and timing.
• Works collaboratively with fellow social media, creative and video content creators and takes part in regular brainstorming and pitch sessions.
• Works with the broader content and curriculum team to create unique content around key initiatives and as events unfold in real-time, and project-manages social-specific asset creation.
• Maintains quality control procedures and ensures all copy is fact-checked and images are brand appropriate while adhering to brand standards and established voice across platforms.
• Ensures all content is properly tagged (e.g. handles, tracking tags, hashtags, geo-location etc.) and correct links are used.
• Helps grow reach and engagement across USTA Coaching social media platforms, and leverages data to make or adjust content for improved performance
• Stays abreast of daily topical news and trends as it relates to tennis, pop culture, travel and lifestyle
• Works to increase online community and conversation around USTA Coaching topics reflective of program offerings from the organization.

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Who You Are

• Bachelor's degree
• 2+ years of experience in social media and/or digital marketing.
• Strong content editing and creation skills, utilizing Adobe Photoshop, Premiere Pro, and Content Management Systems.
• Strength in storytelling and creative activation across social media platforms, including Instagram, Facebook and YouTube.
• Excellent communication skills both written and verbal.
• Ability to work creatively and efficiently in a fast paced, dynamic environment.
• Knowledgeable about the sport of tennis, tennis coaching, professional tennis, entertainment & pop culture; experience in a professional sports environment is helpful.
• Available to work nights & weekends as needed.
• Available to travel for events/assignments as needed.
• Available to work in-person for the duration of the US Open Tennis Championships in Flushing Meadows, NY.
• Job is based in Orlando, FL [hybrid workplace model]

What We Offer

Compensation: This is a non-exempt position part time position (Approx 25 hours a week) with an hourly rate $30-$32 depending on experience .

Exciting Work Environment: Hybrid - 3 days in the office at the National Campus in Orlando Florida

We strongly encourage you to apply if you're interested; all unique backgrounds and experiences welcome!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.