New

Digital Marketing/Communications Specialist

Cox
$59,600.00 - $89,400.00 / yr
parental leave, paid time off, paid holidays, flex time, 401(k)
United States, Georgia, Chamblee
May 09, 2025
Cox Automotive is a significant player in the automotive industry, transforming the way people buy, sell, own, and use cars. Our mission is to connect individuals to their goals, both today and tomorrow. At Cox Automotive, we offer the chance to play an important role in the digital revolution of the automotive industry. Our employees are part of an energetic team that builds world-class solutions to benefit the auto-buying public, dealers, and manufacturers The Digital Marketing/Communications Specialist will be responsible for managing and executing paid and organic media campaigns, social media strategies, and search engine marketing initiatives across a few of our brands. This role will work closely with various departments to ensure cohesive and effective marketing efforts that drive engagement, brand awareness, and lead generation. What You'll Do Develop and implement comprehensive digital marketing strategies across paid and organic media channels. Manage social media accounts, including content creation, scheduling, and engagement. Execute search engine marketing (SEM) campaigns, including keyword research, ad copy creation, and performance analysis. Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize strategies. Collaborate with the creative team to produce engaging and high-quality content for digital platforms. Stay up to date with industry trends and best practices to ensure the effectiveness of digital marketing efforts. Coordinate with internal teams and external partners to align marketing strategies with business objectives. Manage budgets and allocate resources effectively to maximize ROI. What's In It for You? Here's a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Comprehensive healthcare, with multiple options for individuals and families. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Extra perks like pet insurance, employee discounts and much more. Who You Are/ Qualifications Minimum: Qualifications: Bachelor's degree in related discipline and 2 years of experience in digital marketing, with a focus on paid and organic media, social media, and search engine marketing. The right candidate could also have a different combination, such as a master's degree and up to 2 years of experience; or 6 years' experience in a related field with no degree. Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads, and SEO tools. Excellent written and verbal communication skills. Proven ability to manage multiple projects and meet deadlines. Analytical mindset with the ability to interpret data and make data-driven decisions. Creative thinker with a passion for staying ahead of industry trends. Preferred: Degree in marketing, communications or a related field. Join the Cox family of businesses and make your mark today! USD 59,600.00 - 89,400.00 per year Compensation: Compensation includes a base salary of $59,600.00 - $89,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.