New

Digital Marketing/Communications Website Specialist

Cox
$59,600.00 - $89,400.00 / yr
parental leave, paid time off, paid holidays, flex time, 401(k)
United States, Georgia, Atlanta
6205 Peachtree Road (Show on map)
May 09, 2025
Cox Automotive is transforming the way the world buys, sells, and owns cars with industry-leading digital marketing, software, financial, wholesale, and e-commerce solutions for consumers, dealers, manufacturers, and the overall automotive ecosystem worldwide. With a focus on providing a seamless experience, Cox Automotive is dedicated to empowering people to make confident decisions with their vehicles. We are seeking a dynamic and driven Digital Marketing / Communications Website Specialist to join our team. This individual will be part of a Digital Marketing team and will oversee a subset of the company's website and content, including the configuration and editing of the sites, copy and image proofing, creating graphics, partnering with agencies for design. The ideal candidate will have a passion for digital marketing, a knack for crafting compelling communications, and the ability to analyze data to drive results. This role is pivotal in enhancing our online presence, engaging our audience, and promoting our brand across various digital platforms. What You'll Do Develop and Implement Digital Marketing Web strategies: Oversee a subset of the companies' websites. Mange the configuration and editing of the sites, copy and image proofing, creating graphics. Partner with agencies and brand/product marketers on design, then execute, and optimize the website pages for organic traffic and engagement with SEO and content. Optimize: Identify ways to optimize the websites content for search engines, and track performance metrics to improve rankings and drive traffic. Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics. Provide insights and recommendations for improvement. Brand & Product Communication: Craft clear and compelling approaches to websites that align with the brand's voice and values. Ensure consistency across all digital and offline channels. Collaboration: Work closely with the marketing team, agencies, and other stakeholders to ensure cohesive and effective marketing efforts. Stay Updated with Industry Trends: Keep abreast of the latest trends and best practices in digital marketing and communications. Continuously seek opportunities to improve skills and knowledge. What's In It for You? Here's a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Comprehensive healthcare, with multiple options for individuals and families. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Extra perks like pet insurance, employee discounts and much more. Who You Are/ Qualifications Minimum: Bachelor's degree in related discipline and 2 years of experience in digital marketing or communications. The right candidate could also have a different combination, such as a master's degree and up to 2 years of experience; or 6 years' experience in a related field with no degree. Proven track record of successful digital campaigns. Strong understanding of digital marketing concepts and best practices. Proficient in front end web design, digital marketing tools such as Google Analytics, SEO tools, and content management systems. Ability to think creatively and develop innovative marketing strategies and content. Excellent written and verbal communication skills. Ability to interpret data and make data-driven decisions. Ability to manage multiple projects simultaneously and meet deadlines. Collaborative mindset and the ability to work effectively in a team environment virtually and in-person. Preferred: Degree in marketing, Communications, Digital Media, or related fields. Join the Cox family of businesses and make your mark today! USD 59,600.00 - 89,400.00 per year Compensation: Compensation includes a base salary of $59,600.00 - $89,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.