Consumer Marketing Specialist

Ameris Bank is a purpose-driven company, dedicated to bringing financial peace of mind to communities, one person at a time. Whether a customer wants to grow their business, buy a home, or feel confident in their retirement plan, they have a partner in Ameris Bank. We serve customers in our locations across the Southeast, Mid-Atlantic and nationwide through our extensive digital offerings and mobile app.

Delivering financial peace of mind starts with a team that values integrity and rewards ingenuity. At Ameris, you'll find teammates who are inclusive, collaborative problem-solvers who go the extra mile to support one another and to meet every customer's needs. When teammates are empowered and bring their diverse perspectives to the table, we create the best possible outcomes for our customers. At Ameris, we know that a growth mindset is key for high performance and fosters an environment that prioritizes continuous improvement. Teammates have access to Employee Resource Groups that serve as advocates and allies as well as professional development opportunities to drive ongoing education. Learn more about our purpose and how you can bring it to life as an Ameris Bank teammate.

The Consumer Marketing Specialist is responsible for executing the strategy to market products and services to retail and consumer banking customers associated with Ameris Bank's branch network. Performs other projects and duties as assigned.

Essential Functions, Duties, and Responsibilities:

* With the Director of Advertising, develop and execute the strategy to market products and services to retail banking and consumer customers and prospects; oversee end-to-end strategy and execution of all retail and consumer banking marketing campaigns and initiatives.

* Launch sales and marketing programs that drive pipeline in support of new product and solution introductions, new geographies, new market segments, and new personas.

* Develop and execute effective cross-sell strategies to increase current retail and consumer banking relationships.

* Report monthly on marketing metrics of campaigns to show efficacy and refine strategy; act as main point of contact for all marketing reporting for the department.

* Proactively create relationships throughout the bank; be a trusted advisor to field teammates and a main point of contact for consumer banking marketing discussions.

* Partner closely with Business Banking, Mortgage, Sales, Sales Enablement - and others as needed (internally and externally) - to ensure fully integrated execution of all programs.

* Recommend tools and technologies needed to advance our consumer banking marketing objectives.

* In partnership with Advertising Director and both internal and external teams, deliver thoughtful messaging and creative advertising to elevate demand program performance.

* Manage all local field requests within the company ticketing system.

* Write, review and proof marketing materials, including emails, advertisements, and communications.

* Write monthly and as-needed communication to retail field teammates, including The Buzz teammate newsletter, and as-needed communications.

* Manage messaging and coordination of all in-branch merchandising.

* Assist in managing the retail and consumer banking marketing budget.

* Ensure compliance with brand standards and regulatory requirements.

* Manage and communicate with select advertising vendors, which may include advertising agencies and other third-party suppliers.

* Manage company surveys and customer experience reporting via Qualtrics.

* Approve advertising materials that have been re-versioned from previously approved materials.

* Manage select third party vendors and affiliates.

Required Knowledge, Skills and Competencies:

* Proven ability to learn quickly, be resourceful and meet deadlines in a dynamic environment.

* Strong verbal and written communication skills.

* A proactive, ownership approach to responsibilities.

* High attention to detail.

* Demonstrated ability to prioritize workflow.

* Ability to write copy, proofread documents.

* Microsoft Office suite intermediate proficiency required, especially the ability to create and format Powerpoint documents.

* Adobe Design proficiency preferred.

* Qualtrics proficiency preferred.

Industry and Work Experience:

* Minimum of 3 years of relevant advertising, marketing and project management experience required.

* Experience in advertising agency preferred.

Academic:

* Bachelor's degree in marketing or related field required.

Benefits Available to Employees:

Ameris Bank provides a comprehensive employee benefit package to all eligible employees.

• Medical, Dental and Vision Insurance
• Ameris Bank absorbs a major portion of the cost of healthcare. You become eligible for coverage on the first of the month following 30 days of employment
• Life Insurance provided at no additional cost to employees
• Accidental Death & Dismemberment Coverage
• Long-Term Disability Coverage
• Paid Sick and Vacation Leave
• 11 Holidays
• Volunteer/Service Day
• Employee Stock Purchase Plan
• 401(k) Retirement Plan
• Ameris Bank matches 50% of your first 8% of contributions to the plan
• Flexible Spending Accounts
• Health Savings Account
• Health Reimbursement Arrangement
• Supplemental Life & Other Insurance Plans
• Identity Theft Protection
• Pet Insurance
• Legal Insurance
• Employee Assistance Program
• Employee Advocacy Program
• Tickets at Work (Entertainment discounts for Ameris Bank Employees)
• AT&T Employee Discount
• Wellness Discounts for Medical Premiums and Other Rewards
• Employee Referral Incentive
• Education Assistance
• Employee Resource Groups

Banking Advantages for Employees:

In addition to a wide array of benefits, Ameris Bank employees are also eligible for special bank services.

• Free Interest Checking
• Free Safe Deposit Box
• Free Money Orders, Travelers' Checks and Cashier Checks
• Discount on Mortgage Origination Fee
• Free Online Banking and Free Unlimited Online Bill Payment
• Employee Banking Perks

Disclaimer:

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.