Sales Strategist / Digital Marketing Specialist

Salt Lake Behavioral Health is seeking a multifaceted team player for our Sales Strategist / Digital Marketing Specialist position.

Position: Full-time salary position with benefits

Salt Lake Behavioral Health is a private 118 bed freestanding psychiatric hospital specializing in mental health and substance abuse treatment for adults. We understand that not all wounds are visible. Depression, anxiety, trauma, addiction and suicide affects millions of individuals and families. Our mission is to transform lives through exceptional patient care.

Benefits of joining the Salt Lake Behavioral team:

• A challenging and rewarding work environment
• Growth and development opportunities within UHS and its 300+ facilities
• Annual education/tuition assistance
• Competitive Compensation including
• Excellent and affordable Medical, Dental, Vision and Prescription Drug Plan
• 401k plan with company match and discounted stock purchase plan
• Generous Paid Time Off
• Expand your experience and energize your career

This position serves as a Business Development Liaison for approximately 55% of the time. This responsibility includes visiting new and potential referral sources, building and maintaining strong relationships, and effectively promoting Salt Lake Behavioral Health's inpatient and outpatient service lines. This includes presenting hospital features and benefits to medical professionals, clinics, mental health providers, and community partners.

The successful candidate will be a self-starter and finisher, comfortable with public speaking and confident in professional communication. They will demonstrate persistence, organization, and strategic thinking in approaching external outreach efforts to generate referrals and strengthen community partnerships. In addition to the above, this position will assist the Director of Business Development with daily marketing goals and tasks, hosting events, and providing digital support where necessary. This position will be expected to regularly contribute to business development efforts and support all ongoing marketing campaigns and social media strategies.

The Digital Marketing/Graphic Design Specialist will also be required to use their design skills and creativity to manage the online brand for Salt Lake Behavioral Health. This includes keeping up with the maintenance and updating of Salt Lake Behavioral Health Hospital website, graphic design of print materials, creating digital advertising campaigns, ordering promo materials, leveraging email marketing to increase referrals, and other creative marketing strategies. They will be responsible for designing marketing materials such as catalogs, advertisements, brochures/fliers, web designs, social media content, photo editing, email blasts and funnels, videography, and more. As well as developing and maintaining digital advertising campaigns on platforms such as Google, YouTube, and Meta, and audits current campaigns to improve performance. Maintains reports on advertising metrics and trends.

This position executes the Salt Lake Behavioral Health social media plan by employing a content strategy across key platforms. Works with UHS Corporate Social Media department and at the Facility to plan and conceptualize, schedule, and develop new and ongoing campaigns deployed across social media platforms. Captures photos and videos of facility events and promotions for posting. Improves online reputation by soliciting patient testimonials and reviews, updating website, and capturing video testimonials to promote facility programs. They also manage the website, blog, and employs SEO tactics to improve organic reach.

For more information about Salt Lake behavioral Health, go to our website at www.saltlakebehavioralhealth.com and you can also watch our video from staff at https://www.youtube.com/watch?v=j4bm4W1rnfo

• Education: High School Degree or equivalent required. Bachelor's Degree in Marketing, Communications, Business Development or similarly related field preferred.
• Experience: One to five (1-5) years experience working in a digital marketing, graphic design, or business development role.
• Additional Knowledge/Skills: Familiarity with Adobe Creative Suite. Must have excellent writing skills and the ability to write about complex subjects in a manner that is appealing to a non-medical audience (i.e., patients, families, community members). Working knowledge of Google Ads and/or social ads. Working knowledge of social media copywriting best practices and familiarity with Search Engine Optimization (SEO) techniques for web and social media. Fluent in AP Style and experience with WordPress preferred. Must have strong interpersonal skills and demonstrated ability to develop productive professional relationships. Experience working in healthcare outreach, physician marketing, or behavioral health business development preferred. Public speaking, presentation, or field sales experience is a plus. Strong time management skills are essential, as well as the ability to handle many concurrent tasks/projects, work independently or collaboratively with the UHS Social Media Manager, Director of Business Development, and other leadership. Position requires occasional travel to external referral sources and community events.

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Notice

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skillset and experience with the best possible career path at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you are suspicious of a job posting or job-related email mentioning UHS or its subsidiaries, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449.