Web Content Strategist II

Overview

The Web Content Strategist is self-motivated, data-driven, and dedicated to improving the member experience and supporting business priorities through web content strategy. Advanced knowledge of taxonomy, digital asset management, content management systems (CMS), search engine optimization (SEO) and online/digital metrics using industry best practices. Partnering with other members of their product team, including developers, UX designers, copywriters and stakeholders, ensuring deliverables fulfil strategic needs and improve the member experience. Assist in the development of a cross-channel content strategy and define stakeholders' content requirements to support their goals and corporate objectives. Builds strong, collaborative relationships with internal business owners, third party vendors, and Marketing, and Digital Channels teams to ensure content strategy is aligned with best practices and supports corporate goals and initiatives. Works with limited guidance on complex projects with significant impact. Provide guidance and assistance to team members.

Responsibilities

• Collaborate with a cross-functional team to define and launch product vision and strategy
• Collaborate with and provide insight on content strategies to Marketing management/staff, and business owners to ensure all properties are up-to-date, engaging, and consistent across all channels
• Collaborate with the User Experience (UX) team to define user models and interfaces for new/updated features and functionality
• Collaborates across channels to deliver an effective content marketing strategy and editorial plan to meet business objectives and member needs to increase satisfaction, engagement and drive brand and product awareness
• Analyze product usage and other empirical data and how that relates to key member needs to determine changes in product prioritization
• Analyze and report content initiative results and make recommendations for future campaigns and projects
• Assist with determining when added product value should be pushed to members/employees
• Assist with the product backlog including refinement of stories with cross-functional team
• Assist with delivering communications/presentations to executive management
• Assist with the execution of program priorities and ensures the conceptual and technical integrity of the features or components for the team
• Conduct audits to create content inventories and gap analyses and to identify deviations from approved content strategy and recommend corrective action
• Assist with the development of content strategy architecture, digital asset management, content management systems (CMS), and online/digital metrics based on industry best practices
• Develop/recommend changes to improve usability of digital content , functionality, interactivity, and usability of site(s) to management
• Evaluate, test, edit, and optimize digital experiences
• Influence, and motivate product team and stakeholders towards continuous improvement of product
• Partner with business analysts to integrate usability studies, user research, and market analysis to into product requirements
• Proactively work with product team to formulate creative ideas or solutions for potential issues
• Provide guidance to developers, designers, and third party vendors in content creation consistent with Navy Federal's standards and business objectives
• Regularly analyze true needs for product features and constantly push for clear understanding of value
• Ensure compliance with corporate brand standards, marketing style guides, and legal requirements
• Review site analytics to monitor user behavior, refine content and messaging strategies; recommend changes to Search Engine Optimization/Search Engine Marketing (SEO/SEM)
• Ensure integrity & governance of digital content, that it meets brand standards and improves member experience
• Stay current with technology as well as, government/policy impacts and industry best practices
• Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met
• Translate program vision into product user stories
• Work with internal content authors, and provide feedback to third party content suppliers
• Perform other related duties as assigned

Qualifications

• Working knowledge of interactive usability best practices and concepts
• Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables
• Experience in using web analytics software (Google Analytics, and Adobe Analytics)
• Working knowledge of interactive design and information architecture
• Working knowledge of Search Engine Optimization (SEO) strategy as applied to content
• Working knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools
• Experience managing multiple priorities independently and/or in a team environment to achieve goals
• Experience in content delivery, site governance and content management for high traffic websites
• Skill navigating multiple screens and PC applications and adapting to new technologies
• Experience leading, shaping and developing innovative solutions while managing business risks
• Experience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflows
• Advanced verbal and written communications skills
• Advanced organizational, planning and time management skills
• Skill navigating multiple screens and PC applications and adapting to new technologies
• Effective skill building effective relationships through rapport, trust, diplomacy and tact
• Bachelor's Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education, and experience

Desired Qualifications

• Experience in scrum product management or ownership
• Knowledge of the financial services environment and Navy Federal's functions, policies, procedures, products, and services
• Experience working in a demanding, fast paced, creative environment similar to an advertising agency

Hours: Monday - Friday, 8:00AM - 4:30PM
Location: 820 Follin Lane Vienna, Virginia 22180

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