Senior Lead Marketing Manager

We are seeking a Senior Lead Product Marketing Manager for our Networking Services portfolio to drive the creation and delivery of unique market positioning and sales enablement materials for our Network portfolio of solutions. An ideal candidate would have a passion for storytelling, an ability to simplify complex concepts, and can easily collaborate with multiple resources to identify and develop valuable messaging that will drive engaging content.

The Senior Lead Product Marketing Manager is expected to be the subject matter expert for their portfolio of offerings - understanding and monitoring the changing market and audience landscape for Networking Services. The candidate will leverage their understanding of the customer, market and product portfolio to craft unique go-to-market messaging, produce sales training and collateral, as well as influence the direction of product roadmaps for delivering the ideal customer experience.

This is a highly collaborative role working with cross-functional teams across the organization that brings together Product, Sales, Commercial Enablement, Creative and Brand, Corporate Communications, Analyst Relations and the Campaign teams to plan, build, launch, and optimize go-to-market in a consistent and coordinated manner.

To meet these requirements, the candidate must first have an expert-level understanding of network technology. Second, they must be familiar with messaging the value of these solutions to multiple tiers of decision-makers. And finally, they must possess communication channel experience to create and package marketing messages targeting a variety of customer and prospect personas.

The Senior Lead Product Marketing Manager works independently and therefore must be self-motivated. The incumbent will work with a minimum of supervision and is expected to meet and exceed goals.

• Designs impactful product marketing strategies to drive profitable revenues.
• Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims.
• Leads internal and external launch of new products/services, including sales and partner enablement.
• Owns the strategy and associated deliverables for their portfolio and associated campaigns of offerings.
• Develops and executes sales enablement plans to ensure sales understanding at various technical levels.
• Creates content for sales enablement and marketing activation that generates qualified leads.
• Composes and manages the creation of sales training and enablement tools including sell sheets, FAQs, competitive positioning, training, and internal awareness communications.
• Compose content and manage the build of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs and other social media.
• Partners with the other marketing teams to drive the messaging in premium content such as infographics, white-board videos, webinars, and other lead-gen campaign activities.
  

• Bachelor's degree in business, engineering, or marketing.
• Experience in product marketing, sales enablement, product management, or a related role in the Technology field/market
• A deep understanding of IT solutions and the competitive space within them.
• Advanced communication and listening skills to interact with and work with a wide range of people and functions within the marketing disciplines, including database, IT, product, channel, advertising and analyst relations.
• Direct B2B marketing experience with solid knowledge of marketing tactics.
• Knowledge of go-to-market (GTM) launch activities through the full lifecycle.
• A great attitude - willingness to learn new skills, take initiative, and collaborate across teams.
• Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize disruptive new technologies.
• Comfortable accepting responsibility for medium to large-scale projects involving multiple resources and spanning many months from start to finish.
• The ability to write compelling marketing copy targeting identified business personas is a plus for the candidate seeking this position.

Minimum Qualifications :

• Bachelor's degree in Business, Marketing, or related field in the communication and technology disciplines.
• 7-10 years of work experience in a progressively responsible marketing position.

Preferred Qualifications:

• Master's degree in Business, Marketing, or Engineering.
• Networking services, Cloud services, or related industry experience promoting and marketing enterprise business products, services, and solutions.

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