Senior Product Marketing Manager, Academia & Government

Clarivate Analytics US LLC
United States, Virginia, Alexandria
Apr 03, 2025
Clarivate is seeking a dynamic Senior Product Marketing Manager, Academia and Government to join our team! In this role you will be responsible for driving adoption of the research funding and analytics product portfolio, a suite of solutions that enable university leaders to build better teams, secure more research funding and demonstrate research impact. You will be responsible for leading new product launches, developing impactful positioning and enabling successful sales execution. You'll play a pivotal role in advancing the category strategy to achieve revenue growth, retention, and customer satisfaction goals. About You - experience, education, skills, and accomplishments... Bachelor's degree or equivalent relevant work experience 7+ years of experience in Product Marketing It would be great if you also had... An MBA or advanced degree Product Marketing experience in analytics software, data, or services B2B Product Marketing experience Prior experience working in the Higher Education industry Experience with a global/multi-national organization What will you be doing in this role?... Plan and execute successful product launches. Create compelling messaging and clear, differentiated value propositions that align to our buyers' needs. Lead the development of content to drive awareness for our solutions and enable efficient buyer journeys and successful conversion. Develop and launch sales tools that enable successful prospecting and allow sales to clearly present the value of our solutions to target buyers. Collaborate with demand marketing to create impactful multi-channel campaigns that attract target buyers and drive demand for our solutions. Partner with product to monitor the adoption of new solutions; develop adoption campaigns and collaborate with user education to build user education resources. Partner with design and web teams (internally and externally) to manage the development of content, including sales tools, marketing content (product videos, case studies, white papers), competitive battle cards, web content, social media content, and more. About the Team The Clarivate Academia and Government product marketing team partners closely with product, sales, and channel marketing to advance the category strategy and key go-to-market initiatives. Together, we help our customers make faster, more informed decisions for building, protecting and commercializing innovation. As part of the broader marketing organization, we collaborate closely with demand, and field marketing colleagues to deliver compelling narratives that support solution selling. Hours of Work This is a full-time, hybrid position. Clarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled