Marketing Communications Leader

Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world.

Innovation goes far beyond materials science; it's powered by the passion, creativity, and diverse expertise of 9,000 professionals worldwide. Whether you're a finance wizard, a tech enthusiast, an operational powerhouse, an HR changemaker, or a trailblazer in materials development, you'll find your place at Avient.

Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!

We are seeking a dynamic and experienced Marketing Communications Leader to lead and oversee the company's global marketing communication team. This pivotal role will be responsible for driving the development and execution of comprehensive marketing communications plans that elevate the Avient brand, engage key stakeholders, and support business growth initiatives. The Senior Manager will collaborate with senior leadership, business units, and cross-functional teams to deliver impactful marketing strategies across all channels.

Essential Functions

• Strategic Leadership:

o Develop and implement a global marketing communications strategy aligned with Avient's overall business goals and objectives.

o Lead the marketing communications team, providing guidance, mentorship, and direction to ensure effective execution of all projects.

o Collaborate with senior leadership to identify key business priorities and translate them into actionable marketing communication plans.

• Brand Management:

o Ensure consistency and integrity of the Avient brand across all internal and external communication platforms.

o Oversee the development and execution of messaging and positioning strategies to strengthen brand awareness, reputation, and customer loyalty.

• Public Relations and Media Relations:

o Build and maintain strong relationships with key media outlets and industry influencers.

o Manage public relations efforts, including press releases, media outreach, and crisis communications.

o Drive thought leadership initiatives to position Avient as an industry leader in innovation and sustainability.

• Digital Marketing & Content Strategy:

o Lead the development and execution of digital marketing campaigns, including social media, content creation, and website management.

o Ensure content is optimized for search engines (SEO) and drives engagement with key audiences.

o Measure and analyze digital campaign performance to optimize ROI.

• Internal Communications:

o Oversee internal marketing messaging to ensure alignment and engagement across the organization.

o Foster a culture of communication, collaboration, and transparency across all levels of the company.

• Event and Trade Show Management:

o Plan, coordinate, and manage key industry events, trade shows, and corporate sponsorships.

o Ensure successful execution of events that enhance brand visibility and support sales and marketing objectives.

• Budget & Resource Management:

o Develop and manage the marketing communications budget, ensuring efficient use of resources and alignment with organizational priorities.

o Track key metrics and provide regular updates to leadership on performance, achievements, and areas of improvement.

• Cross-Functional Collaboration:

o Work closely with sales, product management, and other key departments to develop and support integrated marketing campaigns and initiatives.

o Partner with global teams to ensure marketing communications strategies are tailored to local markets and customer needs.

• Other duties as assigned