Marketing Director

Summary:

At Citizens Community Bank we believe in building more than just financial success - we build lasting relationships and a strong sense of community. As a forward-thinking, customer-focused community bank, we are passionate about empowering our customers to achieve their financial goals while enriching the communities we serve. As part of our team, you won't just be another employee - you'll be a key player in helping us create an innovative and customer-centric banking experience.

Essential Functions:

• Develop and implement marketing strategies, sales plans, and forecasts to achieve the bank's objectives for marketing products and services.
• Develop and manage marketing campaigns, including target audience identification, creative development, and implementation.
• Oversee digital and traditional marketing channels, including social media.
• Develop, implement, and evaluate all advertising and promotional materials including billboards, radio, website, print advertising, promotional items, and publications.
• Strengthen the bank's presence through community events, sponsorships, and partnerships. Collaborate with internal teams to promote products, services, and customer engagement initiatives.
• Analyze marketing performance and optimize strategies to maximize impact.
• Ensure effective control of the marketing results and take corrective action to achieve marketing objectives.
• Work with management on the selection and ongoing performance of external marketing firms.
• Work with external marketing firms to develop a cohesive strategy for all bank marketing efforts.

Additional Functions:

• Participate in Community Service and Bank-sponsored activities that serve and support the mission and values of CCB.
• Provide superior internal and external customer service: must demonstrate self-governance, courtesy, and respect toward external customers as well as internal customers (all organization personnel).
• Must comply with all company policies and procedures and all applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.
• Must complete the assigned online training courses and achieve a passing score by due date.
• Represent in a professional manner which includes a professional image, confidentiality, a positive attitude, good attendance, punctuality, flexibility and adaptability in meeting bank and customer needs.
• Regular and predictable attendance to accomplish assigned job duties.
• Additional duties as requested or assigned.

Qualifications:

• 5 years successful work experience in marketing/public relations.
• Bachelor's degree in marketing.
• Experience working in a financial institution is preferred.
• Demonstrated track record of success in previous job is required.
• Demonstrated experience with social media branding and identity.
• Experience working with advertising agencies.

Knowledge, Skills and Abilities:

• Banking regulations and compliance
• Marketing strategies (digital and traditional)
• Market research and customer insights
• Customer relationship strategies
• Community engagement and corporate social responsibility (CSR)
• Strategic marketing planning and execution
• Leadership and team management
• Strong written and verbal communication
• Digital marketing (SEO, social media, content, email marketing)
• Project management and multitasking
• Data analysis and performance measurement
• Adapt to changing marketing trends
• Build relationships with community members and stakeholders
• Focus on customer needs and experience
• Problem-solving and decision-making
• Foster trust and engagement in the community

WORK ENVIRONMENT: Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise level.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is often required to: sit; use hands in repetitive motions to finger, grasp, handle or feel; and talk or hear. The employee is occasionally required to: stand; walk; and lift or reach with hands and arms.

Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance. Must be capable of climbing / descending stairs in an emergency situation.

Specific vision abilities required by this job include: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation/inspection of machines and/or using measurement devices at distances close to the eyes.

COMPENSATION & BENEFITS: Starting salary is dependent upon relevant experience and may vary based on the geographic location of the position. We offer an extensive benefits package that includes, but is not limited to medical, dental, vision, and life insurance, a health savings account option, an Employee Assistance Program (EAP), a health rewards program, a 401(k) retirement savings plan, discounts on banking products and services, Paid Time Off (PTO) and holidays. Visit our website for more details!

COMPANY OVERVIEW: We are a family of banks whose unique local presence reflects the communities we serve. We welcome the opportunity to grow and change as our customers and communities do the same. Read our story, learn about our banks, and experience life at Glacier Bancorp, Inc. all from our website. Check it out!

We are an Equal Opportunity Employer and qualified applicants or employees will receive consideration for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, mental or physical disability, genetic information, protected veteran status, or any other category protected by applicable federal, state or local laws.

Glacier Bancorp, Inc. does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.

No Recruiters or unsolicited agency referrals please.