Digital Marketing Principal

Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company's product and service portfolio.

Essential Functions

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
• Works in a leadership capacity with technology experts on digital product/technology development.
• Leads and contributes to development of product specifications, requirements and implementation.
• May participate in test planning measurement and other analytical functions.
• Provides support through demo instruction, tool development and functional demonstrations.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Minimum Education

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.

Knowledge, Skills, and Abilities

Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.

Technical acumen.

Strong collaboration, communications and analytical skills.

Preferred Qualifications: *Experience with a broad set of marketing technology, including Salesforce Marketing Cloud and Personalization *Experience leading technical projects, new platform evaluations and integrations * Understanding of digital marketing strategies, including cross-channel campaigns and personalization best practices *Strong communication skills with all levels of leadership, with the ability to collaborate effectively across both technical and non-technical teams *Proficiency in JavaScript, HTML and SQL

Pay Transparency:

Pay:

Additional Details: FedEx is seeking a Marketing Principal to drive MarTech strategy, optimize investments, manage technical projects and technology, including Salesforce Marketing Cloud Personalization. This is a hybrid role required to work onsite several times weekly

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact recruitmentsupport@fedex.com.

Applicants have rights under Federal Employment Laws:

• Equal Employment Opportunity is the Law
• EEO is the Law Supplement
• Pay Transparency Policy
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)