Paid Media Manager, Americas

Sonos Inc
vision insurance, paid holidays, sick time, short term disability, 401(k), employee discount
United States, Massachusetts, Boston
2 Avenue de Lafayette (Show on map)
Mar 13, 2025
At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States or remotely from home. It's about impact, not location. #LI-Remote We're looking for a strategic and results-driven Paid Media Manager to develop, execute, and optimize paid media campaigns across the US and MX markets. In this role, you will oversee media planning, execution, and performance measurement to ensure campaigns maximize ROI and align with regional and global marketing objectives. You will work cross-functionally with brand marketing, creative, finance, analytics, and external media partners to drive data-driven decision-making and impactful advertising strategies. If you thrive in a fast-paced, global environment and have a passion for cutting-edge electronics, we'd love to hear from you! What You'll Do: Media Planning & Strategy Develop and implement data-driven paid media plans that align with business objectives and market dynamics. Analyze consumer insights, competitive trends, and market conditions to inform media investment strategies. Design integrated, multi-channel paid media strategies, spanning digital (social, search, display, video, programmatic), TV, radio, print, and OOH. Collaborate with regional and global teams to ensure paid media efforts support brand and business goals. Campaign Execution & Optimization Manage end-to-end campaign execution, ensuring timely launches, seamless coordination with media partners, and alignment with marketing initiatives. Optimize campaigns in real-time, leveraging performance data and analytics to improve efficiency, reach, and conversions. Partner with analytics teams to monitor KPIs, attribution models, and performance benchmarks, making data-backed recommendations for improvement. Test new audiences, ad formats, bidding strategies, and placements to enhance campaign effectiveness. Budget & Performance Management Own the media budget for the Americas, ensuring optimal allocation of funds to maximize impact and efficiency. Monitor spending vs. performance, ensuring campaigns stay within budget while achieving key performance goals. Oversee purchase requisition (PR) management and financial reporting, ensuring compliance with governance processes. Cross-Functional Collaboration Work closely with creative teams to develop compelling ad assets that align with media strategy and audience insights. Partner with regional and global marketing teams to ensure synergy between paid media efforts and broader marketing initiatives. Coordinate with analytics and measurement teams to track, evaluate, and report campaign performance, refining strategies as needed. Agency & Vendor Management Serve as the primary Americas point of contact for media agencies and external partners. Lead contract negotiations, media buying discussions, and vendor relationships, ensuring competitive pricing and strong ROI. Stay informed about industry developments, ad tech innovations, and emerging platforms, identifying opportunities for growth. Market Insights & Reporting Stay ahead of media trends, platform updates, and evolving consumer behaviors in the US and MX markets. Deliver regular performance reports and actionable insights to senior leadership, recommending strategic shifts where needed. Identify new opportunities for paid media innovation and growth, testing emerging channels and ad formats. What You'll Need: Basic Qualifications 5+ years of experience in paid media planning, execution, and optimization, preferably within the US and/or MX markets. Strong expertise in digital media channels (social, search, display, video, programmatic) as well as experience in traditional media (TV, radio, print, OOH). Analytical mindset, with the ability to interpret performance data and optimize campaigns for maximum ROI. Proven ability to manage multi-million-dollar media budgets and deliver measurable business results. Exceptional collaboration skills, with experience working cross-functionally across marketing, creative, finance, and analytics teams. Experience managing media agencies and vendor relationships, with strong negotiation skills. Proficiency in media platforms, analytics tools, and ad tech solutions (Google Ads, Meta Ads Manager, DSPs, GA4, etc.). Preferred Qualifications Working proficiency in Spanish (both written and spoken) 1-2 years of experience in Marketing Analytics and Reporting, with exposure to concepts such as econometrics (Marketing Mix Modelling), multi-touch attribution (MTA) and media math (reach, frequency and effective CPMs/CPCs/etc.) Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested. Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future. At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity. Our job postings may span more than one career level and the base pay range may be modified in the future based on changing market conditions. The starting base pay for this role for all US candidates is between: $124,000 and $137,500 Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including: Medical, Dental, and Vision Insurance A 401(k) plan with company matching and immediate vesting An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required 80 hours of sick time upon hire, refreshed annually Up to 12 paid holidays per calendar year 12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy Company-paid Disability, Life, and AD&D Insurance Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance Mental health benefits to support your holistic well-being A generous employee discount program & Sonos Radio HD - on us! For a holistic overview of our benefits, please visit sonosbenefits.com. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law. Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience. Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Follow the links to review the EEO is the Law poster and its supplement. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.