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Marketo Automation Lead

TEKsystems
$50.00 - $55.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, Illinois, Glenview
Mar 13, 2025
Description Partners with the Marketing, Sales, Service and Product teams to execute on the lifecycle marketing and retention strategy, owning the day-to-day management of the CRM (Marketo) to optimize opportunities for upsell, cross-sell, retain and increase user engagement throughout the customer lifecycle. * Administer the marketing automation system, including the execution of strategic program design, systems optimization and set standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform. * Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives. * Serve as the email marketing expert for our client, providing strategic support and guidance, as needed, with regards to best practices, reputation management, and technical specifications regarding email, email deliverability and email compliance. * Develop and deploy nurture programs and 1-off email sends while analyzing email campaign data to determine what is working and not working; run A/B tests to vet champion/challenger hypotheses and deliver campaign performance improvement. Continuously work to improve email KPIs. * Use customer segmentation data to enhance the effectiveness of automation and event-triggered marketing activities through tailored messaging, channel usage, customer targeting, and timing, generating demand and nurturing interest at scale across our customer base. * Develop and execute strategies to maximize customer lifetime value, retention, loyalty, and advocacy across all channels, rooted in data with clear objectives and KPIs * Partner with cross-functional teams to analyze gathered insights and analytics related to disengagement points throughout the customer lifecycle and gather qualitative feedback to support sales enablement initiatives Top Skills Details Marketo Automation,Salesforce Marketing Cloud,Marketing,CRM Experience Level Expert Level Pay and Benefits The pay range for this position is $50.00 - $55.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully remote position. Application Deadline This position is anticipated to close on Mar 14, 2025. About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.