Director of Business Analytics

Position: Director of Business Analytics

Department: Business Strategy & Analytics

Reporting Relationship: Reports to Vice President of Business Strategy & Analytics

Status: Full-time (Exempt)

Position Description

The Director of Business Analytics is responsible for overseeing the use of data and analytics to perform complex problem solving and research to support the business operations of Tepper Sports & Entertainment, which includes the NFL's Carolina Panthers, MLS's Charlotte FC, and Bank of America Stadium events. This position is primarily focused on collaborating with and serving as a resource for the business unit leaders within the Marketing, Partnership Sales and Activation, Ticket and Premium Sales, Retail and Finance departments, in order to optimize net revenues and meet other goals and objectives set forth in the organizational strategic plan.

The Director of Business Analytics will set forth and develop best-in-class analytics capabilities of the organization, grow the influence and impact of data analytics within the business operations, and be responsible for making strategic recommendations based on analytics and research.

Primary Responsibilities

• Serve as a resource for and the primary liaison between the various business unit leaders to ensure effective cross utilization of data in a manner that optimizes net revenues
• Manage a team of 6+ analysts as well as the relationship with our third-party data warehouse provider, advancing our analytics capabilities to be a leading team in sports
• Work with business unit leaders to develop data-driven strategies and recommendations to help achieve the organization's key objectives
• Deliver a broad range of functional responsibilities critical to Business Operations:
  
  
  
  • Forecasting, reporting and data visualization
  • Predictive analytics/modeling, lead scoring and retention strategy
  • Pricing strategy development
  • Customer research and segmentation
  • Product development
  
  
  
  
• Directly inform and partner with business unit managers to properly track current results and positively impact key business drivers including but not limited to:
  
  
  
  • Increase consumer and corporate revenue (advertising, partnerships, premium, and ticket), concert revenue, and sponsorship activation operations, including inventory management, benchmarking and pricing of assets
  • Improve tailoring of marketing and sales efforts through the deepening of the understanding of fan segments and fan/individual behavior
  • Grow ancillary revenue streams, including, but not limited to: retail, food and beverage, parking, attendance, etc.
  • Leverage data and technology to enhance the fan experience
  
  
  
  
• Create actionable insights and understandings through the analysis of both quantitative and qualitative data, building recommendations that directly address organizational goal and objectives
• Lead and develop the Consumer Insights, Data Science, Business Intelligence and Business Analytics team members by providing clear work direction and individual growth and development opportunities
• Act as key liaison with NFL and MLS Club Business Development Teams and influence, through data, key internal and external business decisions
• Other duties as assigned

Minimum Qualifications

• 6+ years of experience including 4+ years in a data driven environment
• 3+ years of management experience
• Bachelor's degree in a relevant field (e.g., Business Analytics, Data Science, Statistics)
• Proven track record of success using data analytics to drive incremental net revenues and meet other organizational goals and objectives
• Proven ability to communicate analytical findings and related strategic recommendations clearly to multiple teams and areas of expertise
• Strong quantitative, financial modeling skills, including exposure to SQL and relational databases
• High proficiency with Excel, including ability to build complex spreadsheet models, run pivots, macros, v-lookups and other advanced functions
• Experience with Tableau or other similar data visualization tools
• Ability to deliver both detail-oriented analyses and strategic recommendations.
• Ability to develop analytic approach to issues and questions presented, and to see processes through from issue presentation to strategic recommendation

Preferred Qualifications

• Master's degree (MBA) preferred
• Demonstrated ability to design and implement statistical models in Python preferred but not required

Desired Skills

• Accustomed to working in a fast-paced environment with ability to multi-task and collaborate
• Ability to prioritize requests based on available resources
• Ability to work independently with minimal supervision.
• Self-starter, independent, creative, ambitious, innovative, results-oriented
• Must exhibit professionalism when interacting with staff and key stakeholders throughout the organization
• Must be able to handle confidential, privileged, and/or sensitive information with care and sensitivity.
• Must possess excellent organizational skills.
• Excellent oral and written communications skills

Work Environment

This job primarily operates in a professional office environment

• 800 S Mint St, Charlotte, NC 28202, USA