New

Director, Sampling

Chobani
parental leave, tuition reimbursement, 401(k)
United States, New York, New York
200 Lafayette Street (Show on map)
Mar 13, 2025
Summary The Director, Sampling will be part of the strategy, development, and execution of comprehensive sampling and trial programs designed to drive brand awareness, product trial, and customer conversion. This role requires a strategic thinker with a passion for delivering innovative sampling initiatives that connect with target audiences. Responsibilities Create the structure for a best-in-class sampling team that will represent the brand in a premium way, excite, educate and inspire the consumer Build a robust sampling plan (direct and indirect) around soccer and priority occasions; initiatives that drive product trial, grow our user base and strengthen the brand among target groups Drive strategy, implement projects, trainings, initiatives, campaigns across the country Work cross functionally with the Director of Field Marketing and Director of Sampling Operations Build Evergreen calendar to integrate Chobani focus occasions into big/relevant moments Work with the commercial team to ensure we can support where needed with sampling Develop and manage the annual sampling and trial budget, ensuring optimal allocation of resources. Negotiate contracts with vendors and partners to maximize value and ensure cost-efficiency. Manage agency relationships as needed. Requirements Education and Experience Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred. 10+ years of experience in marketing, brand activation, or consumer engagement roles, with a focus on sampling and trial strategies. Proven experience leading large-scale, multi-channel sampling campaigns. Valid U.S. driver's license with the ability to travel. Skills and Competencies Strong strategic and analytical thinking with a track record of driving business outcomes through sampling initiatives. Excellent leadership and team management skills with the ability to influence and collaborate at all levels. Deep understanding of consumer behavior, market trends, and performance metrics related to sampling and trial. Exceptional communication and presentation skills, with experience engaging senior executives. Proficiency in leveraging data and technology platforms for campaign management and performance measurement. About Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. We offer a comprehensive benefits package, including medical, dental, vision coverage, 401K match, short- and long-term disability coverage, health savings accounts, flexible spending accounts, and tuition reimbursement. We are also proud to offer specialized benefits like health care navigation, mental health services, fertility assistance, and paid parental leave as well as 120 hours of PTO and 11 Holidays each year. Compensation Range:$148,000.00-$222,000.00, plus bonus.