Digital Optimization Consultant

• The Digital Optimization Consultant is responsible for performing quantitative analysis to generate insights that key stakeholders can understand and that improve the effectiveness of Southwest's digital channels. This person translates insights into recommended opportunities and actions, presents findings to leaders, and provides ad hoc analytics support where needed including on business case development, digital product enhancement prioritization, performance troubleshooting and forecasting.

Additional details:

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Southwest Airlines is an Equal Opportunity Employer.We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.

• Conduct analysis of Customer behaviors and digital platform performance to identify digital optimization opportunities
• Develop dashboards, align stakeholders on KPIs, and serve as a key point of contact for questions regarding site and app performance metrics
• Support Digital product owners on digital roadmap prioritization and strategic decisions
• Collaborate and consult with digital product leads on performance data and insights to support business case development for new products and enhancements
• Evaluate and reconcile information gathered from multiple data sources to establish a comprehensive understanding of performance
• Factor in operational performance, business processes, customer insights, and/or future needs to identify key challenges, diagnose root causes, and surface performance improvement opportunities
• Stay current on evolving business needs, industry trends and tools, and advancements in the field of digital Marketing, and advocate for improvements to analytics capabilities
• May perform other job duties as directed by Employee's Leaders

• Advanced knowledge of collecting, organizing, and interpreting data, including turning data into meaningful insights using data visualization techniques
• Advanced knowledge of one or more web analytics platforms such as Adobe Analytics, Google Analytics, IBM Coremetrics, Kissmetrics, Webtrends, or other similar reporting platforms
• Skilled in Microsoft Excel (pivot tables, V/H Lookups, charts, organizing data, conditional formatting, etc.) and Power Point (building, formatting, presenting, etc.)
• Skilled in strategic thinking and the ability to drive process improvement and see the big picture
• Skilled in mathematics, analytics, and problem-solving
• Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
• Ability to prioritize effectively, proactively communicate project status, and meet promised timelines
• Ability to establish and maintain effective working relationships with internal business owners and other leaders and teams in order to influence business decisions
• Ability to demonstrate emotional intelligence in working with peers and internal customers
• Ability and interest in mentoring and training fellow employees in digital reporting tools and platforms

• Required: High School Diploma or GED

• Advanced level experience, seasoned and specialized knowledge in:
  • Digital analytics tools, reporting and analysis platforms
  • Marketing or business performance reporting
  • Digital optimization, A/B testing methodologies, or Digital product development
  • Data visualization tools and techniques
  • Presenting data-driven insights and product/campaign performance to business owners

• N/A

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Additional details:

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Pay & Benefits:

Competitive market salary from $100,700 - $111,900 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you'll love:

* Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible

dependents too)

* Southwest will help fund your 401(k) retirement savings with Company

contributions up to 9.3% of your eligible earnings**

* Potential for annual ProfitSharing contribution in the Southwest Retirement

Savings Plan- when Southwest profits, you profit***

* Competitive health insurance for you and your eligible dependents (including

pets)

* Southwest offers health plan coverage options that start from the very first day of

employment. You will have 30 days to select and enroll in your health plan with

coverage retroactively available to your first day of employment.

* Explore more Benefits you'll love: https://careers.southwestair.com/benefits

*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule

and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule

and are made at the discretion of the Company