Manager, Digital Marketing

Overview

Precision Tune Auto Care began as a small tune up shop in Beaumont, TX in 1976 and has grown to more than 320 service centers operating in six countries. We are a recognized world leader in the automotive service industry and have been a top-rated franchise 500 company for nearly 50 years! Our service centers provide total car care, from oil changes to engine replacement, diagnostics, auto repair and scheduled maintenance. Our culture is focused on integrity, vehicle safety and customer care. Precision Tune Auto Care is owned by Icahn Enterprises L.P. ("Icahn Enterprises"; NASDAQ: IEP).

Position Summary:

The Digital Marketing Manager will assist in developing promotions and managing programs that support company stores and franchisees. Working with SEO, social media, and website and graphic design. The successful candidate will have proven experience within a fast-paced environment. This position is a hybrid position, requiring some in-office, in-person time.

Duties & Responsibilities:

• Work with an agency to overhaul and manage the company website, ensuring optimal user experience and conversion optimization.
• Develop and execute an SEO strategy to increase organic traffic and improve search rankings.
• Create and manage email marketing campaigns targeting customers and franchisees for engagement and retention.
• Implement and produce design solutions from concept to finished artwork with guidance from the Marketing Director.
• Oversee and optimize online reputation and business listings for all franchisees.
• Lead the social media strategy across multiple platforms, enhancing brand awareness and customer interaction.
• Oversee video production for marketing campaigns, social media, and franchisee training, ensuring high-quality and engaging content.
• Utilize Google Analytics and other tools to track and optimize digital performance.
• Develop compelling content marketing strategies, including blog posts, website copy, and franchisee resources.
• Manage PPC and digital advertising campaigns to drive lead generation and brand visibility.
• Collaborate with franchisees to provide localized digital marketing support.
• Oversee and improve the franchise intranet site, ensuring seamless communication and resource accessibility for franchisees.
• Stay updated on industry trends, emerging digital tools, and best practices to keep Precision Tune ahead of the curve.
• Assist with various strategic projects and conduct duties as assigned by the Marketing Director.

Knowledge, Skills, and Abilities:

• Bachelor's degree in marketing, Business or related field is required.
• 3--5+ years of experience in digital marketing, with a strong focus on SEO, website management, and content marketing.
• Proven experience managing websites, email marketing, and social media strategies.
• Proficiency in Google Analytics, SEO tools (Ahrefs, SEMrush, Moz), email platforms (Constant Contact, HubSpot, or similar).
• Experience in franchise marketing or multi-location businesses is a plus.
• Experience with video production and editing for digital marketing and social media is a plus.
• Working knowledge of Microsoft Excel, Word and PowerPoint, and Adobe Creative Suite is required.
• Strong analytical skills and ability to translate data into actionable strategies.
• Strong understanding of graphic design standards, concepts, terms, and technical capabilities.
• Excellent copy-writing and content development skills.
• Passion for effective design. Creative/innovative thought-process.
• Ability to work independently and show initiative.
• Strong written and oral communication skills. Detail oriented. High degree of accuracy.
• Drive Strong analytical skills and ability to translate data into actionable strategies.
• Strong interpersonal skills and aptitude for establishing and maintaining relationships with partners at all levels of an organization including senior management.
• Resourcefulness to gather information and see projects through even if roadblocks are encountered.

Physical Demands/Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Physical Demands

• Repetitive movement of hands and fingers, typing or writing.
• Occasional standing and walking.
• Talk and hear.