Marketing & Communications Intern (16 hrs/wk), Waukesha County Parks

1. Assist in developing content for marketing and advertising promotional activities according to marketing plan (e.g., social media, videos, collateral, email marketing, customer newsletter graphics, internal communications, and web)
2. Support the Public Communication team in daily administrative tasks:
   1. Update Waukesha County Parks events to website
   2. Create and post events to Facebook accounts for Retzer Nature Center (RNC), Waukesha County Parks (WCP)
   3. Assist in Department of Parks and Land Use Department social media updates. (WCP, Expo Center, Recycling, Waukesha County Golf, Ice Arenas)
   4. Share partner events to Facebook accounts for RNC, WCP
   5. Update WaukeshaCounty.gov/ParkAlerts
3. Review and provide recommendations for improvement to current marketing plan
4. Design custom donation, park, and marketing signage
5. Adhere to brand guidelines and complete projects on deadlines
6. Use graphic design software and work with a variety of media
7. Review new marketing concepts and create mockups using computer software programs such as Adobe Photoshop, InDesign and Illustrator
8. Provide feedback on design concepts created by others
9. Create layouts for advertisements, brochures, magazines, and other printed materials
10. Create visual designs that communicate messages effectively using a variety of methods, such as color, typography, imagery, and layout
11. Measure and report the results of marketing initiatives
12. Work with cross-functional teams as part of our marketing department to support various Departmental initiatives

Essential Knowledge and Abilities

1. Applied understanding of basic marketing principles.
2. Basic knowledge of layouts, typography, line composition, color, and other graphic design fundamentals.
3. Experience with Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator).
4. Familiarity with major social media platforms (Facebook, X, Instagram, LinkedIn, etc.).
5. Creative problem solving and analytical skills.
6. Ability to work independently and as a member of a team.
7. Ability to effectively interact with sensitivity with persons from diverse cultural, socioeconomic, educational, racial, ethnic, and professional backgrounds, and persons of all ages and lifestyles.
8. Ability to establish and maintain effective working relationships with supervisors, co-workers, other staff, and the public.
9. Ability to work with minimal direction and take initiative to follow projects through to completion.
10. Ability to understand and carry out oral and written instructions.
11. Ability to speak and write effectively.
12. Ability to keep records and make reports.

1. High school diploma or GED with some graphic and visual design coursework.
2. Pursuing a post-high school degree in marketing, graphic design or related field.
3. Valid Driver's License.
4. Previous experience in graphic design, marketing and public communication is desirable.

About Us:
Waukesha County prides itself on operating in a business-like manner and is recognized as a leader delivering high quality services with competence and skill. With our vision of "Leading the Way", we value teamwork and collaboration, ethics and diversity, communication, efficiency and cost savings, innovation, and the wellbeing of our staff and the citizens we serve. Employees are provided professional development opportunities and encouragement to learn and practice continuous improvement and LEAN principles as we regularly ask ourselves "Is there a better way?".

Located in the City of Waukesha, our campus offers an on-site cafe and fitness center, free parking, and easy access to interstate highway systems. Waukesha County offers a perfect blend of urban and rural living where one can enjoy the benefits of quiet rural lake communities or opt for nearby attractions that the greater Milwaukee area offers including vast beach and park systems, public markets, performing arts, music festivals, and sports including the Milwaukee Admirals, Brewers, Bucks, Wave, Marquette University Golden Eagles and the UW-Milwaukee Panthers Basketball programs.

Waukesha County is committed to equal opportunity and nondiscrimination in employment and adheres to all Federal, State and County Equal Employment Opportunity laws, policies, plans, rules, regulations and ordinances. The County recognizes and accepts its important leadership role in providing for equal employment/service opportunities for minorities, women, and persons with disabilities. It is the express policy of Waukesha County to promote equal employment opportunity among all who are employed by Waukesha County and who seek employment with Waukesha County.

The County does not sponsor applicants for work visas.

Applicants must be currently authorized to work in the United States on a full-time basis.