Demand Generation Manager - Events

About Crisis24

Crisis24, a GardaWorld company, is widely regarded as the leading integrated risk management, crisis response, consulting, and global protective solutions firm, serving the world's most influential people, disruptive brands, and prominent organizations. Championed by our advanced Global Operation Centers and our skilled team of intelligence analysts, we offer highly specialized services, security and consulting, with the technology and AI to power it all across the globe.

At Crisis24, we go beyond mere employment; we pave the way to a realm where your skills become instrumental in shaping global security, guiding clients through a multifaceted and challenging landscape. Your journey with us will be deeply fulfilling, driven by a powerful sense of purpose and accomplishment. Within our thriving environment, you'll discover abundant chances for both personal and career advancement. Seize this moment to push your limits, broaden your expertise, and elevate your professional journey to unprecedented levels. Join the Crisis24 team today and be a part of something extraordinary where growth and impact converge.

More information is available at www.crisis24.garda.com

Preferred Locations: Annapolis, MD, Atlanta GA, Boca Raton, FL, consideration for remote within US.

Who Are We Looking For

An experienced Demand Generation Manager - Events who will drive lead generation, pipeline growth, and bookings. You'll own inbound/outbound marketing tactics like trade shows, webinars, events, and partner support to expand our reach. Focused on measurable results, you'll build a scalable demand engine with forecasting capabilities.

A tech-savvy, self-motivated marketer, you'll optimize processes, explore new technologies, and stay ahead of industry trends. Your impact will be essential to the marketing team's success, reporting to the Sr. Director of Demand Generation.

What You Will Do

• Drive key business outcomes (MQLs, SQLs, Opportunities, Closed Won) through events, webinars, and partner programs.
• Plan and execute events from concept to completion, ensuring all timelines are met.
• Optimize and manage demand generation tools (On24, Hopin, iCapture, Survey Monkey) for maximum ROI.
• Oversee major events, including annual sales kickoffs (AKO/SKO) and customer conferences.
• Develop scalable event processes, templates, and best practices.
• Support partnership marketing strategies and collaborate with the Alliances & Channels team.
• Handle event logistics, including inventory, equipment, and supplies for local, regional, and national events.
• Manage company membership directories and portals.
• Plan and optimize demand generation investments with a focus on ROI.
• Utilize audience segmentation and target effective campaign strategies.
• Analyze data and test results to drive performance improvements.
• Collaborate cross-functionally to align and execute key initiatives.
• Stay updated on best practices, new technologies, and industry trends to enhance efficiency and effectiveness.

What You Will Bring

• BA/BS or equivalent with 5+ years in demand generation, marketing operations, or related fields.
• Strong grasp of digital, virtual, and in-person marketing strategies, plus the latest marketing technologies.
• Data-driven mindset to optimize campaigns and improve forecasting.
• Skilled in marketing automation, CRM, and Microsoft Office Suite.
• Excellent written/verbal skills with a keen eye for detail.
• Team player with a results-driven approach and a strong work ethic.

Preferred Qualifications

• Expertise in Marketo & Salesforce.
• Event & project management skills with related technologies.
• Advanced proficiency in MS Office.

Information Security

Protect the data and systems of Crisis24 and its stakeholders by adhering to policies, reporting incidents and potential problems, completing regular training, and identifying opportunities for improvement.

Crisis24, A GardaWorld Company is dedicated to equal opportunity in employment. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital or parental status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable laws.

• Annapolis, MD, USA