Marketing Manager

WHY UT SOUTHWESTERN?
With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you'll discover a culture of teamwork, professionalism, and a rewarding career!

JOB SUMMARY

The Marketing Manager position will help plan and implement promotional strategies developed to drive awareness, preference, and increased utilization of UT Southwestern's cancer services. The position will focus primarily on developing marketing plans, overseeing projects that may include website improvements, managing vendors, creating content for multiple platforms, and overseeing some internal communications efforts. The position reports to the Director of Marketing and Communications for the cancer service line.

Healthcare experience is preferred.

This position falls under a hybrid work schedule with two days per week in office and as needed.

BENEFITS
UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:

• PPO medical plan, available day one at no cost for full-time employee-only coverage
• 100% coverage for preventive healthcare-no copay
• Paid Time Off, available day one
• Retirement Programs through the Teacher Retirement System of Texas (TRS)
• Paid Parental Leave Benefit
• Wellness programs
• Tuition Reimbursement
• Public Service Loan Forgiveness (PSLF) Qualified Employer
• Learn more about these and other UTSW employee benefits!

EXPERIENCE AND EDUCATION
Required

• Education
  Bachelor's Degree

• Experience
  6 years in marketing, communications, or advertising. At least two of these years must be specialized in marketing or marketing communications in a corporation or agency with Bachelor's degree. or
  May consider additional years of experience in lieu of education.

Preferred

• Education
  Master's Degree

• Experience
  4 years in marketing, communications, or advertising with Master's degree.

JOB DUTIES

• Plan, develop, and manage both brand marketing and direct response marketing strategies and tactics that enhance the footprint in the regional market and beyond to achieve established goals.
• Responsible for the establishment and oversight of a system of internal controls, which provides reasonable assurance that marketing and advertising dollars are being allocated effectively, that operations are efficient, assets are safeguarded, and financial and volume growth information is reliable.
• Direct the development of programmatic promotional materials as needed by clinical services, targeting both consumers and referring physicians.
• Working closely with UTSW Digital, Creative, and Web Services, ensure consistent brand articulation across all channels and media. Develop, implement, and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Assume secondary responsibility for the development and support of digital and social media marketing strategies that support volume growth, in conjunction with the web team and the marketing team's editorial staff.
• Negotiate with and manage the work of outside vendors as appropriate.
• Work with leadership to regularly conduct relevant market research; coordinate and oversee this activity. Monitor trends and adjust strategies accordingly.
• Maintain awareness of the local and regional competitive landscape and of key national market segments and trends. Proactively leverage Medical Center research and other existing sources of information to generate innovative marketing initiatives that distinguish the institution from its competitors.
• Perform other duties as assigned

SECURITY AND EEO STATEMENT
Security
This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.

EEO Statement
UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.

UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:
• PPO medical plan, available day one at no cost for full-time employee-only coverage
• 100% coverage for preventive healthcare - no copay
• Paid Time Off, available day one
• Retirement Programs through the Teacher Retirement System of Texas (TRS)
• Paid Parental Leave Benefit
• Wellness programs
• Tuition Reimbursement
• Public Service Loan Forgiveness (PSLF) Qualified Employer
• Learn more about these and other UTSW employee benefits!