Marketing & Brand Outreach Specialist

We build more than buildings. We are building greatness, in both our projects and our people. The combination of our people, culture, and unique project delivery approach truly differentiates us - it is why our associates come here, and why they stay. Team Opus associates collaborate to advance our client goals, our communities, and their careers. At Opus, you have an unmatched opportunity with a growing, industry leading organization to learn and develop professionally, while having fun along the way. Our award-winning teams are united by one mission and are driven to deliver impactful results.

We value our associates and the time they spend building more with us. We offer a comprehensive suite of benefits aimed at supporting them in and out of the workplace, including:

• healthcare, dental and vision coverage
• a 401(k) plan and immediate company match
• a student loan payback program
• paid time off
• paid holidays
• birthday holiday
• community time off
• caregiver leave
• tuition reimbursement
• paid licensures and professional memberships
• The annual salary for this position is $76,941 - $115,463, depending on qualifications and experience. We are committed to providing fair and competitive pay practices and ensuring compliance with all applicable pay transparency regulations.

The Marketing & Brand Outreach Specialist supports enterprise results by both assisting with and leading execution on marketing and brand outreach strategies and tactics across our markets. This includes assisting marketing leaders, business leaders, and the broader organization with various activities supporting the planning, development, execution and management of a broad range of corporate marketing and brand initiatives, including but not limited to social media outreach; project, client/partner, and stewardship event management; implementation of internal and external marketing communications; and execution of marketing programs. This role will work in collaboration with the marketing & brand team to deliver on desired business results and ensure consistency in execution and brand standards across all marketing efforts and brand experiences delivered.

DUTIES AND RESPONSIBILITIES

Event and Brand Experience Coordination and Delivery:

• Planning and executing project and jobsite-level events (e.g., groundbreakings, ribbon cuttings, open houses, etc.).
• Planning and executing market and industry-level events (e.g., broker trips, industry trade events, etc.).
• Planning and executing client and partner events (e.g., capital partner events, client dinners, etc.).
• Planning and executing Opus stewardship events (e.g., Founder's Day, United Way Week, etc.).
• Coordinating external support resources and/or vendors as needed for events and experiences.

Social Media Outreach:

• Collaborate with and provide input to Director to create social media strategy and tactics in support of Opus strategic plan and business objectives, including platform prioritization, calendaring, paid amplification, follower engagement, associate engagement, associate recruitment, and setting metrics targets.
• Manage and execute social media accounts according to the established strategy. Create/Develop social media content and execute per strategy.
• Monitor and analyze metrics to inform strategic planning.
• Continuously monitor social media accounts and respond to followers in a timely manner.
• Gather ongoing feedback from internal clients and stakeholders as well as perform external benchmarking.

Program Coordination - per direction of Director:

• Coordinate site signage program.
• Support and coordinate client insights program, including program administration, organizing, scheduling, tracking, managing client outreach, recording responses, capturing testimonials, managing the testimonial library.
• Coordinate testimonial program/content.
• Provide content and data support for award submissions.

Communications Support:

• Assist with execution under the direction of the Director for:
  
  
  
  • Digital marketing efforts, including eblasts, blog posts, etc.
  • external marketing campaigns
  • internal marketing communications
  • sharing marketing information through Onet
  • posting content to website and intranet as needed
  
  
• Manage the Marketing and Communications inboxes on Outlook.

General Marketing:

• Serve as the liaison to local market office coordinators for event planning and social media content.
• Regularly gather insights from office coordinators to ensure marketing needs are met.
• Manage ad hoc projects as assigned.

QUALIFICATIONS

• Bachelor's degree in marketing, communications, or a related field; or equivalent relevant experience and knowledge.
• 6+ years of relevant work experience, ideally within the commercial real estate industry.
• Expertise in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Proficient in managing, publishing, monitoring, and analyzing content across social media platforms, using related tools.
• Strong written and verbal communication skills.
• Self-motivated, organized and skilled in effective time management.
• Client/Customer-first mindset, recognizing that everyone we serve is a customer of our team in some manner.
• Innovative and creative with an eye for detail.
• Experienced in using email marketing and CRM tools.
• Results oriented, with ability to analyze and present data to inform an approach and decision making.
• Ability to collaborate across multiple disciplines in a team environment, with the ability to prioritize competing demands on capacity and time effectively.
• Ability to work independently, efficiently, and effectively under pressure while meeting tight deadlines.
• Willing to travel if required to support event management and/or production.

This job description is a summary of the typical functions and responsibilities of this position, and the duties described are not to be interpreted as an exhaustive or comprehensive list of all possible job responsibilities. There may be other duties, tasks and responsibilities assigned. Management reserves the right to add, modify or change the duties of this position and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, and veteran or disability status.