Sr. Director, Channel Marketing

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

The Sr. Director of Channel Marketing is responsible for shaping and executing marketing strategies that fuel business growth and increase brand visibility. Acting as a key liaison between the sales and marketing teams, this role is critical to supporting our rapidly expanding business. The Sr. Director will develop and implement strategic marketing programs and go-to-market communications designed to drive success for our plumbing & mechanical and wholesale teams. The ideal candidate will prioritize leadership, continuous improvement, and fostering a strong company culture, strengthening internal relationships and growing market share.

Key Responsibilities:

• Execute Go-to-Market Channel Strategy: Build and nurture strong relationships with sales partners to develop and manage strategic go-to-market plans, playbooks, and campaigns for both internal teams and rep agencies. Responsible for creating a channel and national account marketing strategy that aligns with the sales plan and forecast, covering brand, merchandising, and promotional strategies, all supported by clear goals, objectives, and business metrics.
• Co-op Strategy Management: Lead partner marketing programs to bring the brand experience to local markets. Develop multi-year marketing strategies and integrated plans that include merchandising, incentive programs, promotional plans, selling tools, and distribution strategies designed to drive revenue. Identify key partnership opportunities, manage budgets, and oversee calendars for commercial partners to drive KPIs.
• Sales Enablement & Customer Support: Collaborate with product marketing and sales teams to deliver the best resources and events for product and brand positioning. Oversee Event Marketing, including Trade Shows and Partnerships, to generate awareness and leads. Develop KPIs and implement a reporting system to track the effectiveness of marketing programs. Lead continuous improvement initiatives and address any gaps in performance.
• Creative Strategy Leadership: Direct the creative and copy teams to conceptualize and execute impactful marketing campaigns. Partner with agencies to maximize campaign effectiveness.
• Marketing Communications: Develop and lead a communication strategy for product updates and events. Oversee the rep portal and manage weekly communications. Actively gather and incorporate Voice of Customer (VOC) feedback for ongoing adjustments and improvements.
• Integrated Marketing Leadership: Lead and develop a team of strategic marketers, working closely with demand generation, product marketing, and regional sales teams. Ensure a cohesive and integrated marketing strategy that drives revenue growth and market success.

Job Requirements:

• Bachelor's degree in Marketing, Business or related field is required; MBA preferred
• 15+ years of strategic marketing and managing a team
• Experience in sales, a plus
• A positive influencer who thrives in a fast paced, evolving environment and is skilled and driving progress and transformative change.
• Strong ability to navigate organizational boundaries and build relationships to achieve objectives.
• 30-50% travel required

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 Weeks Vacation
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program

**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**

Equal Opportunity Employer - Minority/Female/Disability/Veteran