Marketing Operations and Communications Manager, Beef

Preferred location: Parsippany, NJ. Remote work is considered for exceptional candidates

Serve as the Marketing Operations & Communications Manager for the Zoetis U.S. Beef business, a key role within the Livestock Marketing Operations team in the animal health industry. This position drives the development and execution of integrated marketing and communication plans, ensuring alignment across brands, services, and the product portfolio.

Collaborate with sales and technical service teams, enabling functions, external marketing agencies, and suppliers to deliver impactful, well-coordinated marketing plans. Build and maintain strong relationships founded on trust and performance to ensure seamless execution. Oversee and optimize advertising and promotion budgets, including forecasting and maximizing spend. Identify and implement opportunities to integrate Zoetis Beef marketing and communication efforts into broader corporate initiatives, enhancing visibility and effectiveness.

POSITION RESPONSIBILITIES

• Develop and execute comprehensive communication plans and programs for Zoetis Beef and related brands, ensuring alignment with business and marketing objectives.

• Collaborate with cross-functional teams to deliver cohesive and impactful communication strategies that support brand and service goals while maintaining consistent messaging across various mediums and portfolios. Create and manage high-quality internal content for the Zoetis field force, enabling effective communication of business unit priorities and initiatives. Continuously evaluate communication efforts to ensure effectiveness, identify areas for improvement, and implement best practices to enhance overall impact.

• Oversee and strengthen the day-to-day relationship with the brand marketing agency and key internal and external partners, ensuring seamless collaboration and alignment with strategic goals. Partner with the agency and Zoetis digital teams to define and implement robust metrics for marketing communications programs, driving data-driven insights to measure and enhance effectiveness.

• Lead public and media relations initiatives for Zoetis Beef, collaborating across functions to deliver impactful and cohesive marketing and communication strategies. Stay at the forefront of industry trends and advancements in marketing and communications to drive innovation and inspire fresh, effective ideas.

• Oversee the end-to-end vetting and approval process for communication materials and initiatives, ensuring alignment with creative briefs and strategic objectives. Manage all stages, from initial concept development and pre-work to securing final approvals through the legal and regulatory review process

• Effectively manage, forecast, and report on assigned advertising and promotion budgets. Proactively optimize resources to ensure maximum return on investment and alignment with strategic marketing objectives.

• Integrate industry sponsorships and industry alliances with communications efforts and brand objectives. Establish objectives, strategies, and implementation for pork/poultry events and activities, including trade shows, customer meetings, and internal meetings.

EDUCATION AND EXPERIENCE

Education:

• BS or BA required in animal science, communications, journalism, broadcast media, convergent media, and other applicable fields. MBA or relevant advanced degree preferred.

Experience:

• 7-10 years of related marketing communications or agency experience required.
• Animal health and/or pharmaceutical experience preferred.
• Candidate must have experience developing marketing communication strategies and implementing tactical plans and campaigns.

TECHNICAL SKILLS REQUIREMENTS

• Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel, Internet-based programs and tools, Zoom (or similar virtual meeting tool). Adobe Suite is a plus, but not a requirement.

• Demonstrates ability to provide strategic, creative, innovative, and efficient solutions to meet marketing strategic imperatives/objectives and business strategies.
• Ability to develop, present, and implement (digital and non-digital) communications plans and programs with strong follow-up, measurement, and accountability in achieving results.
• Demonstrates ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline and budget.
• Strong presenting, writing, editing, and verbal communication skills are a must.
• Able to work in a team environment with many internal and external stakeholders and support groups.
• Proven track record successfully leading agency and supplier teams.
• Proven budget forecasting and management ability
• Proven record of initiative, resourcefulness, and willingness to accept challenges and lead change.

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.