Director of Marketing - Aviation ERP Solutions

Overview

CAMP Systems is the leading provider of aircraft compliance and health management services to the global business aviation industry. CAMP is the pre-eminent brand in its industry and is the exclusive recommended service provider for nearly all business aircraft manufacturers in the world. Our services are delivered through a "SaaS plus" model and we support over 20,000 aircraft on our maintenance tracking platform and over 31,000 engines on our engine health monitoring platform. Additionally, CAMP provides shop floor management ERP systems to over 1,300 aircraft maintenance facilities and parts suppliers around the world. CAMP has grown from a single location company in 2001, to over 1,600 employees in 13 locations around the world.

CAMP's relationships with business aircraft manufacturers, aircraft maintenance facilities, and parts suppliers place it in a unique position to understand how current offline information flows in the business aviation industry to introduce friction to the global market for business aviation parts and services. CAMP is building a digital business that will streamline the exchange of parts and services and create substantial value for both CAMP and the aviation industry at large.

Quantum Control is a fully integrated business solution designed specifically for aviation MROs, Distributors and Manufacturing companies. Quantum Control's comprehensive suite of modules streamlines business processes while optimizing a company's operational performance.

CAMP is an exciting company to work for, not only because of its future growth prospects, but also because of its culture. Smart, motivated people, who want to take initiative, are given the opportunity and freedom to make things happen. CAMP is part of the Hearst Transportation portfolio.

Job Summary

We are looking for a seasoned professional with deep experience in the Aviation Aftermarket industry. The ideal candidate will lead the development and execution of innovative strategies aimed at promoting and maximizing our aftermarket software solution, which includes a comprehensive ERP solution along with complementary products and services. This position will require an in-depth understanding of the aviation aftermarket landscape, a strategic mindset, and a mature understanding as to how this industry buys, sells and repairs aviation assets.

Responsibilities

Strategic Marketing Leadership:

• Develop and implement comprehensive marketing strategies specifically tailored for our products and the aviation aftermarket sector.
• Identify emerging trends, opportunities, and key growth areas in the aviation aftermarket industry to guide marketing initiatives.
• Identify new product and business opportunities, and validate with customers and prospects, and develop the business model and go-to-market plan

Brand Development & Management:

• Strengthen brand awareness and differentiate the company from competitors in a competitive market.
• Ensure consistent messaging and branding across all communication channels, including digital, print, and events.
• Evangelize the company's solutions and drive successful go-to-market implementation.

Market Research & Analysis:

• Conduct detailed market research and competitor analysis to identify market demands and customer needs within the aviation aftermarket industry.
• Utilize customer insights to develop targeted campaigns that resonate with key decision-makers, such as airline operators, MRO providers, suppliers, and OEMs.
• Stay ahead of industry changes and regulatory updates, ensuring marketing efforts remain relevant and compliant.

Sales Enablement & Collaboration:

• Collaborate closely with the sales team to create marketing materials, presentations, and collateral that support sales efforts and enhance customer engagement.
• Develop and recommend customer retention programs, including loyalty initiatives and after-sales service support.
• Recommend marketing insights and tools that help the sales team effectively communicate value propositions to potential and existing clients.

Industry Relations & Networking:

• Build and maintain strong relationships with key customers and stakeholders in the aviation aftermarket, including suppliers, distributors, MRO's and OEM's.
• Represent the company at relevant industry conferences, trade shows, and events to increase brand visibility and network with potential clients.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.
• Minimum of 7-10 years of practical, hands on experience, in the aviation aftermarket space, with experience in the related sectors (such as MRO, parts distribution, or aerospace services).
• 5-10 years experience with ERP software systems. Multiple systems is a plus. Must have an intuitive understanding of an ERP systems value and ROI.
• Strong understanding of aviation aftermarket software products, services, and market dynamics.
• Excellent communication, and interpersonal skills.
• Ability to collaborate effectively with cross-functional teams, including sales, product development, and customer service.
• Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and analytics platforms (e.g., Google Analytics).
• Strong project management skills.
• Strategic thinker with a results-driven mindset.
• High attention to detail and the ability to manage multiple projects simultaneously.
• Creative and innovative, with a passion for staying at the forefront of industry trends.
• Proactive and self-motivated with a strong focus on delivering value to customers and the business.

Compensation: up to $150,000.00 USD per year - dependent on experience, plus a bonus program

CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer. We understand the value of diversity and its impact on a high-performance culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@campsystems.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status EOE