Associate Director of Communication & Digital Engagement - Enrollment Management, Office of the Provost

Carnegie Mellon University
vision insurance, paid time off
United States, Pennsylvania, Pittsburgh
5000 Forbes Avenue (Show on map)
Mar 04, 2025
The Associate Director of Enrollment Communication and Digital Engagement is a versatile communicator who leads the digital engagement strategy for the departments within Carnegie Mellon's Office of Enrollment Management. The associate director will cultivate effective relationships with divisional partners to identify opportunities for digital outreach and engagement with prospective and enrolled students and families. Opportunities include but are not limited to social media platforms, virtual events, digital recruitment applications (i.e., Niche, CollegeBoard, Scoir), websites, video/audio scripts, email marketing, and advertisements. Reporting to the Executive Director of Strategic Communication, the associate director, in partnership with the university's central communications and marketing team and Office of Admission staff, shapes digital recruitment strategy and delivers effective content that aligns with the university's brand. The associate director will work with the Executive Director and other team members to evolve and adapt digital channels and strategy to ensure targeted audiences are reached. The associate director will also work closely with partners on the planning and execution of virtual events and webinars. *Core responsibilities include:* Assists the executive director in development and execution of enrollment management communication strategy and initiatives. Develops and executes digital marketing and communication strategies to enhance prospective student recruitment and to increase engagement for enrolled students and families. Partners closely with the university's central communications and marketing division to ensure consistent representation of the university's brand across media and digital platforms. Stays informed on the latest technology and industry trends to drive innovation in digital marketing initiatives. Plans, develops and executes virtual recruitment events and collaborates with other departments, schools and colleges on developing and marketing online event opportunities. In collaboration with other team members, builds and implements a social media content strategy for Enrollment Management through research, benchmarking, and message identification for key audiences. Produces social media content on a regular basis and monitors social interactions. In collaboration with the Welcome Center team, works with CMU's Student Ambassadors to produce digital content including managing and publishing student blog submissions, generating content ideas, and collaborating on and scheduling social media posts, reels, takeovers, etc. Captures and analyzes web and social media metrics, insights and best practices and then uses data to improve and increase effectiveness. Generates, edits and publishes website content that builds meaningful connections, encourages target audiences to take action, and eases navigation and information finding for students, families and campus community members. Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work. You should demonstrate: Be a confident communicator with excellent active listening and writing skills. Possess a strong attention to detail and be a critical thinker with advanced problem-solving capabilities, creativity, and strong work ethic. Have the ability to identify trends and effectiveness of digital strategy by leveraging data. Be a proactive, self-starter who can progress multiple priorities and projects simultaneously through engagement with colleagues. Have the ability to exercise considerable judgment and discretion in establishing and maintaining good working relationships with internal and external partners. Understand the business of stakeholders in order to effectively manage and prioritize projects. Have solid knowledge of best practices related to social media marketing, email marketing, digital content production, audiences and CRM utilization. Minimum Qualifications: Bachelor's in communications, marketing, journalism or related degree required. At least 3-4 years of demonstrated work experience (preferably in higher education) in communication or marketing. Excellent organizational, communication (written and verbal), and interpersonal skills. Demonstrated ability to manage and organize multiple projects simultaneously. A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered. Preferred Qualifications: Experience using Technolutions Slate or a similar CRM so we may train the candidate expediently on the use of Slate. Understanding of data-driven marketing and communications strategies. Experience using Drupal or similar content management system to maintain admission-related websites. Requirements: Successful background check Joining the CMU team opens the door to an array of exceptional benefits. Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance. Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more! For a comprehensive overview of the benefits available, explore our Benefits page. At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it's about finding the perfect fit for your professional growth and personal aspirations. Are you interested in an exciting opportunity with an exceptional organization?! Apply today! Location Pittsburgh, PA Job Function Communications Position Type Staff - Regular Full Time/Part time Full time Pay Basis Salary More Information: Please visit "Why Carnegie Mellon" to learn more about becoming part of an institution inspiring innovations that change the world. Click here to view a listing of employee benefits Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran. Statement of Assurance