Marketing Analytics Manager

Watch here to see what it'slike to work at Red Wing Shoe Company.

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knitfamily atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focuson our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviorsof Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

The targeted hiring range for this full-time position is $96,100 - $129,800 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

GENERAL PURPOSE OF JOB:

This role will leverage data-driven insights to optimize the performance of our retail and industrial marketing investments. Responsibilities include analyzing marketing performance, identifying trends, and providing actionable recommendations to enhance sales, customer acquisition, and overall campaign effectiveness. Additionally, this role will act as a key partner to external performance media agencies, ensuring alignment on campaign objectives, seamless data integration, and robust reporting to drive continuous marketing improvements.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Marketing Analytics & Insights

• Analyze key performance metrics (ROAS, CLV, CAC, P&L) and evaluate digital marketing effectiveness across paid media, retail advertising, and local initiatives to optimize spend and maximize revenue.
• Leverage data visualization tools (Power BI, Tableau, Google Analytics, Excel) to track trends, identify audience behaviors, and provide competitive insights that inform strategy.

Performance Forecasting & Budget Optimization

• Develop and maintain budget forecasts, media allocation, and scenario-based modeling to ensure optimal investment efficiency and higher ROI.
• Track and analyze marketing spend, reallocating budgets based on performance outcomes to maximize impact.

Campaign Strategy, Testing & Optimization

• Deploy marketing A/B tests, analyze backend results, and refine customer segmentation and targeting to improve engagement, conversion and retention.
• Support attribution modeling and local/regional marketing initiatives to align with brand strategy and optimize sale impact.

Retail Marketing & Program Execution

• Manage DTC marketing investments and retail advertising strategies, aligning campaigns with key sales events and omni-channel performance goals.
• Oversee retail media and coop programs (Red Marketing Program), providing insights on store traffic trends, marketing effectiveness and strategies to drive incremental sales.

External Performance Media Agency Partnership

• Partner with external agencies on campaign objectives, reporting frameworks, and optimization strategies while maintaining data accuracy.
• Oversee performance tracking, media testing, and campaign insights to drive continuous improvement in marketing effectiveness.

Cross-Functional Collaboration & Strategic Influence

• Lead marketing performance meetings, summarize insights for executive reviews, and provide data-driven recommendations to influence strategy.
• Collaborate with Sales, Revenue Ops, E-commerce, Brand and Finance to align marketing initiatives with business objectives and improve reporting capabilities.

MINIMUM EDUCATION AND EXPERIENCE:

• 7+ years of experience in marketing analytics, business intelligence, or a related field.
• Experience in A/B testing, attribution modeling , and media mix analysis
• Experience partnering with external media agencies to execute and optimize performance marketing campaigns

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Expertise in digital marketing analytics, performance forecasting, and budget optimization

• Proficiency in Power BI, Google Analytics, Excel, and Tableau.
• Strong analytical skills with the ability to translate complex data into clear, actionable business recommendations.
• Strong understanding of customer acquisition, engagement, and conversion metrics within a retail environment.
• Excellent communication skills, able to simplify complex data for diverse stakeholders.
• Self-motivated, collaborative, and driven to influence marketing performance and business outcomes.
• Strong understanding of digital marketing analytics and retail media, with the ability to translate performance data into strategic recommendations.

PHYSICAL DEMANDS:

Primarily operates in an office environment that requires frequent typing and manual dexterity for computer use.

WORK ENVIRONMENT:

Hyflex. Time is split between office and remote work. Occasional travel required.

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP athttps://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)