Senior Associate Brand Manager, Innovation

Job Location: Hershey, PA

Summary:

Our approach to pioneering innovation continues to evolve, requiring our leaders to have a growth mindset, be comfortable with ambiguity, and have a creative problem-solving mindset.

This Senior Associate Brand Manager (Sr ABM) will play a pivotal role in helping The Hershey Company achieve our vision of growth through disruptive innovation platforms.

KEY RESPONSIBILITIES can include:

* Translate viable opportunities into testable commercial concepts

* Lead development of innovation business case, cross-functional coordination and problem solving, and securing leadership alignment to commercialize prioritized Disruptive projects

* Lead exploration and definition of opportunity areas via data and consumer insights

* Lead cross-functional teams to ideate, develop, and prioritize concepts.

* Support strategic planning for multi-year disruptive innovation pipeline

QUALIFICATIONS (Knowledge, Skills, Education, Experience, etc.):

*Education: Bachelor's degree required, MBA preferred

* 4+ years of work experience, with at least 1-2 years in Marketing

* Consumer centric self-starter & growth mindset - fail fast, learn faster

* Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action

* Demonstrated ability to influence and lead teams

* Strong "big picture" perspective, while also delivering the innovation initiative at hand

* Outstanding verbal, written and interpersonal communications skills

* Creative problem solver, strategic thinker, and analytical skills

* Ability to simplify and make decisions quickly to drive constant forward progress

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