Manager Conversion Optimization

Altice USA
United States, New York, Long Island City
Feb 19, 2025
Optimum Are you looking to Optimize your life? Start your exciting path to a rewarding career today! We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! We areOptimum! Job Summary We are seeking a dynamic and results-driven Manager of Conversion Optimization to join our Digital Sales team. This key role is responsible for driving strategic efforts to increase gross adds and improve end-to-end customer journeys, ensuring consistency across the upper funnel through the buyflow. The ideal candidate will leverage go-to-market online strategies to align with our marketing and offer strategies, leading merchandising efforts for our internet product on the website, both in paid and non-paid journeys. Responsibilities Strategic Optimization: - Develop and implement strategies and testing opportunities to optimize conversion rates, increase internet gross adds, and hit key business initiatives/goals across all customer segments. - Analyze customer journeys and identify areas for improvement, ensuring a seamless and consistent experience from the upper funnel through to purchase. Website Merchandising: - Lead the merchandising and content strategy of the website for internet sales, ensuring alignment and consistency across all touchpoints. - Collaborate with marketing to integrate promotional activities and campaigns. Project Management: - Submit and manage tickets for website updates, design, and other optimization initiatives. - Coordinate with cross-functional teams including marketing, product, and IT to ensure timely and accurate implementation of optimization projects. Data Analysis and Reporting: - Utilize analytics tools to track and measure the effectiveness of conversion optimization efforts. - Generate regular reports on key performance metrics, providing insights and recommendations for continuous improvement. Stakeholder Collaboration: - Work closely with the marketing team to ensure alignment on messaging and promotional strategies. - Engage with product managers and Studio team to address technical challenges and implement new features that enhance the customer experience. Qualifications - Bachelor's degree in Marketing, Business, or a related field. - 5+ years of experience in conversion optimization, digital marketing, or a similar role. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Experience with website merchandising and e-commerce. - Proficiency with project management tools such as Workfront and JIRA. - Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. - Knowledge of A/B testing methodologies and web analytics tools. Preferred Skills: - Experience in the telecommunications industry. - Familiarity with customer journey mapping and experience optimization. - Ability to think strategically and execute methodically. At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity. All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity. We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is$102,816.00-$168,912.00/ year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.