Channel Marketing Lead for the Americas
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Feb 19, 2025 | |
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OverviewIn the Consumer Sales Organization (CSO), our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating both physical storefronts and digital visits across Direct and Partner Channels in Gaming, Windows, Microsoft 365 and Surface. Together with our ecosystem partners, we strategize and implement plans for customer engagement and economic growth. As a member of our team, you'll be part of growing a multi-billion-dollar business, charting new areas of innovation, and impacting billions of lives around the world. You will also be part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it's an exciting time to be here in CSO. As the Channel Marketing Lead for the Americas, you will drive the strategic vision and execution of marketing initiatives for Windows, Microsoft 365, and Surface, ensuring alignment of global guidance with regional priorities across the U.S., Canada, and LATAM. This role is pivotal in creating exceptional customer experiences, growing partner businesses, and accelerating sales by developing and delivering marketing strategies that stand out both online and in-store. You will lead a team of strategic line of business leads and discipline experts in areas like social & influencer marketing, retail media networks, and campaign management. Working jointly with Partner Marketers and Partner Readiness and Influence Teams, you will ensure marketing strategies are brought to life through innovative campaigns that drive traffic to retail, maximize ROI, and deliver measurable business outcomes. As the budget owner for the marketing team, you will oversee the development and execution of full-funnel marketing plans, leveraging data and retail insights to optimize performance. This role champions omnichannel innovation, identifying new ways to elevate in-store experiences, enhance e-commerce capabilities, and build connected product stories that resonate with consumers. Leadership is at the heart of this role, and you'll foster a culture of collaboration, inclusivity, and impact. By driving clarity, generating energy, and delivering results, you'll not only lead a high-performing team but also help transform the way consumers experience Microsoft products across the Americas. This role is flexible in that you can work up to 50% from home depending on Microsoft office proximity. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesStrategic Planning & LeadershipDrive Regional Strategy for the Americas: Define and execute omnichannel marketing strategies for Surface, Windows, and M365, aligning regional priorities with global guidance.Lead Cross-Functional Alignment: Collaborate with category, sales, and marketing teams to create integrated marketing plans that prioritize growth areas.Investment Strategy: Oversee the planning and allocation of budget (OPEX) to support in-store activities & online campaigns, ensuring high-impact execution and ROI. Americas Marketing Campaign StrategyMarketing Campaigns: Build and execute marketing campaigns, leveraging social, influencers, retail media networks, and in-store activation to drive traffic and conversion for our retailers. Retail & Digital TransformationRetail Innovation: Optimize both in-store and online presence through impactful displays, demo experiences, shop-in-shop programs, and enhanced e-commerce strategies that drive brand visibility and sales.Digital Enablement: Partner with partner marketers and partner readiness and influence teams to elevate our marketing programs, ensuring alignment to our marketing strategies.Connected Product Stories: Build narratives that integrate Surface, Windows, and M365, showcasing their value to consumers in relevant and engaging ways. Insights, Reporting & Optimization Data-Driven Decisions: Leverage analytics to measure campaign performance, identify opportunities, and refine strategies to drive better outcomes.Market & Competitive Insights: Stay informed about consumer trends, competitive dynamics, and partner performance to shape proactive marketing actions.Leadership & Team Development Lead by Example: Manage and inspire a team of marketing strategists and specialists, fostering a culture of innovation, collaboration, and accountability.Cross-Disciplinary Collaboration: Partner with internal stakeholders and external partners to share best practices and build synergies across markets.Empower Partners: Act as a thought leader and trusted advisor, driving transformation for partners while ensuring alignment with Microsoft's brand and goals. | |