Senior Director, Tennis Industry Outreach & Engagement

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport's growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don't know tennis? Don't worry, you can still find yourself in the game!

The Role

The Senior Director, Tennis Industry Outreach & Engagement is a key leadership team member responsible for expanding the influence and adoption of USTA Coaching programs across the tennis industry. This role oversees three critical pillars: Facility advocacy, USTA Section engagement, and strategic partnerships. This individual will lead industry engagement efforts to solidify USTA Coaching as the gold standard for coach education, employment, and professional development.

Develop and implement a national strategy to increase USTA Coaching coach employment and membership adoption within tennis facilities, clubs, and academies.
• Advocate for USTA Coaching as the preferred source for coach acquisition, education, and professional development.
• Promote the use of the USTA Coaching Job Board, ensuring facilities list open coaching positions and seek talent within the USTA Coaching membership base.
• Work with facilities to enroll their existing coaches in USTA Coaching membership, emphasizing the benefits of education, affinity program, and career resources.
• Partner with internal stakeholders to identify facility needs, develop tailored engagement strategies, and address coaching supply-and-demand challenges.

• Oversee the department that will serve as the primary liaison between USTA Coaching and USTA Sections as it relates to USTA Coaching initiatives, ensuring alignment on coach development initiatives and industry-wide goals.
• Work with Sections to integrate USTA Coaching programs at the local level, including educational events, mentorship opportunities, and networking initiatives.
• Understand and support community-level coach programming conducted by USTA Sections, identifying best practices and opportunities for collaboration.
• Facilitate regular communication and training sessions with Section leaders to enhance their ability to promote USTA Coaching within their networks.
• Collaborate with internal Section Development team to ensure collaborative approach to section engagement and support.

• Identify, negotiate, and manage partnerships that generate revenue and/or enhance the reach of USTA Coaching's brand, education, and membership services.
• Develop relationships with key stakeholders, including corporate sponsors, governing bodies, grassroots organizations, and industry influencers to advance USTA Coaching's mission.
• Drive collaborative initiatives that create new opportunities for coach education and professional growth.
• Ensure all partnerships align with USTA Coaching's strategic objectives and deliver measurable value to coaches, facilities, and the broader tennis ecosystem.

• Lead a team focused on industry outreach, ensuring strong execution of engagement initiatives and partnerships.
• Develop key performance indicators (KPIs) to measure the success of facility advocacy, Section engagement, and partnership efforts.
• Collaborate with USTA Coaching leadership on strategic planning, budget management, and long-term growth initiatives.
• Represent USTA Coaching at national and industry events, serving as a key advocate for coach development and workforce sustainability.
• Collaborate with internal Tennis Industry & Sales team on facility and partnership relationship management and advocacy.

Who You Are

• 10+ years of experience in business development, partnership management, facility relations, or program integration within sports, coaching, or education industries.
• Proven success in building strategic partnerships and managing industry-wide relationships.
• Strong understanding of the tennis facility landscape and the role of coaches in player development.
• Experience working with membership-based organizations, including retention strategies and value proposition development.
• Ability to engage and influence executive-level stakeholders within facilities, governing bodies, and corporate partners.
• Strong leadership and team management skills, with experience guiding cross-functional collaboration.
• Excellent communication and negotiation skills, with a track record of securing impactful partnerships.
• Passion for coaching, sports education, and growing the game of tennis at all levels.
• This position is designated as "hybrid/flex" and will require on-site work while allowing for some remote work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy.

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $5,000 for tuition reimbursement, per academic year.
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the base salary for this position is $150,000-185,000, plus a potential ICP bonus.

This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.