Paid Media Specialist

Altice USA
United States, New York, Long Island City
Feb 18, 2025
Altice USA Job Summary Cheddar is looking for a hardworking, strategic & paid social media specialist to distribute our content. This entails distribution across our main social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube & Tiktok), using audience targeting tactics and optimizations. You will focus on driving reach & engagement for both our Cheddar growth initiatives along with branded programs. Responsibilities Work closely and aid the Paid Social Manager. Create, monitor and optimize paid social acquisition campaigns across our primary social channels. Partner with marketing, growth, and client services to identify and manage campaigns towards program goals. Manage and execute co-branded campaigns that ladder up to overall client goals. Grow audiences using strategic paid tactics. Analyze and report on key performance metrics - weekly and monthly reporting. Create insights and recommendations to help inform content / programming / channel. Maintain benchmarks, best practice guidelines, and communications to educate tangential teams. Identify opportunities to test and learn to improve performance. Qualifications Experience in paid social process, planning, campaign setup, optimization & reporting. Experience using Google Analytics or similar analytics platform. Experience with the major social platforms, ad networks, or DSPs. Passionate about data and trending, understanding the quantitative process for performance marketing analysis. Strong communication style allowing for strong relationships with teams and partners. Ability to effectively communicate progress, issues and resolutions to various business units. Proficiency in MS Office (Excel, Outlook, PowerPoint, Word).