Marketing Manager-Restaurants & Marlin Bars

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HOW WE TAKE CARE OF YOU:

• For full time employees, Health, Dental, Vision, 401K with generous matching program, generous paid time off.
• Potential Annual Bonus Opportunity.
• 50% discount at restaurants and retail locations.
• Career advancement opportunities as we are growing!
• For more benefit related information please click HERE.

Please cut and paste this URL into a new browser to view our detailed list of benefits or apply directly on our career site

https://www.tommybahama.com/content/dam/tommy/Career%20pages/Tommy_Bahama_Benefits_Final_WA.pdf

SET THE COURSE

The Marketing Manager will develop and execute strategic marketing initiatives tailored to Tommy Bahama Restaurants and Marlin Bars. This role requires a creative thinker with a strong background in digital marketing, brand management, event marketing, and loyalty program management, specifically with experience in platforms like Thanx within the hospitality or lifestyle sector.

BE THE ISLAND GUIDE

• Develop and implement comprehensive marketing strategies aligned with Tommy Bahama Restaurants and Marlin Bars' goals and objectives.
• Manage and optimize digital marketing campaigns, including social media, email marketing, SEO/SEM, and paid advertising.
• Collaborate with cross-functional teams, including operations, design, culinary, and sales, to ensure cohesive brand messaging.
• Plan and execute promotional events, partnerships, and activations to increase brand visibility and customer engagement.
• Oversee content creation for social media, website, newsletters, and other marketing channels, reflecting the Tommy Bahama brand ethos.
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities specific to the hospitality sector.
• Manage marketing budgets, track campaign performance, and prepare detailed reports on ROI and KPIs.
• Foster relationships with influencers, media outlets, and industry partners to enhance brand reputation.
• Design, implement, and manage customer loyalty programs using the Thanx platform to drive repeat business and enhance customer retention within Tommy Bahama Restaurants and Marlin Bars.
• Monitor and analyze loyalty program performance through Thanx, providing insights and recommendations for continuous improvement.

ESSENTIALS FOR LIFE IN PARADISE

• 3-5 years of experience in marketing, preferably within the hospitality, lifestyle, or F&B industry.
• Proven track record in developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing tools, analytics platforms, social media channels, and loyalty program management, including Thanx.
• Exceptional communication, leadership, and project management skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Ability to thrive in a fast-paced, dynamic environment with a focus on hospitality experiences.
• Ability to work both independently and collaboratively within a team environment.
• Experience with graphic design tools (e.g., Adobe Creative Suite) and content management systems.
• Familiarity with CRM software, marketing automation tools, and loyalty platforms like Thanx.
• Strong network within the restaurant, bar, and hospitality industries.
• Ability to travel up to 15% of the time

Multiple factors will vary the applicable rate of pay for this role, including an individual's experience, knowledge, and skillset, as well as work location and available budget.

Rate Range: $78,000.00 to $100,000.00

Mahalo (thank you) for your interest in Tommy Bahama!

Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at recruiter@tommybahama.com.

Mahalo (thank you) for your interest in Tommy Bahama!

Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at recruiter@tommybahama.com.

Tommy Bahama participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.