Web Content Manager

The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we are looking for in a Web Content Manager.

As an integral member of our Enterprise Marketing team, you will lead and ensure that our website (www.restaurant.org) aligns with organizational goals, engages, and educates members, and provides for an overall positive, compelling, and user-friendly experience.

Ideal candidates bring an insatiable curiosity, with proven understanding of the nuances of digital audiences, creating campaigns and managing deliverables. Must have experience with Kentico and WordPress, and other content management systems, as well as proven understanding and application of SEO best practices, and web analytic tools. Proficiency with Photoshop, and basic HTML or CSS skills highly desirable. You will thrive in this role if you are a passionate textual and visual storyteller, who brings a creative, collaborative and client service-driven mindset.

Position operates out of our Chicago office, with a required three days onsite, Monday - Wednesday with flexibility to work remote on Thursday and Friday.

The work you will do as the Web Content Manager will play a pivotal role shaping our digital presence and giving voice to our mission. We look forward to hearing from you!

We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.

Responsibilities:

Website Strategy & Management

• Oversee the day-to-day operations of the association's website, ensuring content accuracy, freshness, and alignment with brand standards.
• Collaborate with marketing leadership to ensure the website serves as an effective hub for marketing initiatives.
• Work closely with cross-functional teams, including marketing, membership, and communications, to align website content with organizational initiatives.
• Establish and enforce governance policies for website content, collaborating with various departments to ensure consistency and adherence to brand guidelines.

Website Design & Maintenance

• Analyze user behavior and feedback to identify areas for improvement in website functionality and user experience.
• Collaborate with UX/UI designers to implement enhancements that elevate the overall user experience.
• Responsible for designing and building pages.

Search Engine Optimization (SEO) & Performance Optimization

• Manage SEO research and meta tag optimization through keyword assessment, direction, and positioning.
• Implement SEO best practices to optimize website content for search engines.
• Maintain Google Analytics accounts, link management, URL structure, and listings association with Google.

Web Analytics & Data-Driven Decision Making

• Utilize web analytics tools to track and analyze website performance metrics.
• Generate regular reports on website traffic, user engagement, and conversion rates, providing insights for optimization.
• Utilize analytics tools to monitor website performance, track user behavior, and make data-driven recommendations for improvements.

Digital Marketing & Campaign Tracking

• Manage tag and tracking codes for digital campaigns in partnership with a digital marketing agency.
• Lead education efforts to keep content and marketing teams informed on how digital practices impact their work and make recommendations to stay current with digital marketing trends.

Technical Collaboration & Web Development

• Collaborate with the Technology department for technical resources, development, and user experience enhancements.
• Stay informed about emerging web technologies and make recommendations for implementation.

Requirements:

• Bachelor's degree or related certification in Marketing/Digital Marketing.
• 5+ years of experience, or combined education and experience, in B2B content, in-bound and/or digital marketing.
• Experience with Kentico or other content management platforms.
• Proficient with leveraging SEO/SEM in key messaging.
• Experience with, or aptitude and willingness to learn, web-based platforms for media management including Google Analytics, Pardot, Hubspot, or others.
• Expertise in turning complex concepts into digestible, relevant, and accurate digital and visual content.
• Passionate about developing and executing digital tactics that connect with an audience.
• Self-motivated, creative and curious; a quick learner, and empathetic listener.
• An understanding of the principles of visual design.
• High attention to detail and accuracy with strong project management, organizational and time management skills.
• Proven interpersonal, relationship-building and diplomacy skills.
• Strong research skills with the ability to identify and vet sources of information.
• Proficient with Microsoft Office Suite and Adobe Creative Cloud.
• Experience with HTML or CSS.
• Resourceful self-starter with ability to work as part of a team or independently; assumes risk with responsibility.
• Flexible and resilient; adaptable to change oriented environment.
• Demonstrative abilities in collaborative team building and consensus.
• Ability to communicate clearly, concisely, and persuasively.
• Understanding and adherence to digital marketing best practices.
• Ability to manage multiple projects and adjust priorities to meet business needs.
• Willingness to grow professionally, seek out opportunities to improve, and respond positively to feedback.
• Ability to travel; estimate 1-2 times per year.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information, and testing, family, and medical leave, protected veteran status, or any other characteristic protected by law. We strongly encourage women, people of color, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing, and promoting those who are best qualified.