Position Title: Senior Analyst Loyalty Redemptions Position Summary: The Senior Analyst Loyalty Redemptions is responsible for helping to develop the overall strategy for new TrueBlue airline partners as well as executing on that strategy to drive point sales and member engagement. The Senior Analyst is a thought leader with the goal of optimizing the partnerships and marketing activities to drive revenue and improve engagement. Essential Functions:
- Continuously evaluate the structure and offerings of JetBlue's TrueBlue Airline Partners program, and suggest and implement any necessary changes based on quantitative and qualitative analysis
- Develop and maintain benchmarking of TrueBlue Partnerships
- Identify and evaluate new ways to engender deeper engagement and increased points earn with the loyalty partners and lead roll-out of any new initiatives
- Manage and enhance assigned loyalty partner points sales and marketing programs
- Negotiate Partner deals
- Project manage collaborative team responsible for auctioning on commercial agreements
- Partner with the finance and revenue accounting teams to ensure accurate cost and revenue forecasts are in place
- Other duties as assigned
Minimum Experience and Qualifications:
- Bachelor's degree in Business Administration, Finance, or Marketing; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
- Three (3) years of airline, loyalty or marketing experience
- Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint
- Strong relationship management and problem-solving skills
- Ability to manage multiple competing priorities in a fast-paced environment
- Strong comprehension of loyalty programs and credit cards
- Ability to build relationships and work across all levels and influence with impact
- Available for occasional overnight travel (10%)
- Must be in possession of valid travel documents with the ability to travel in and out of the United States
- Must pass a pre-employment drug test
- Must be legally eligible to work in the country in which the position is located
- Authorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred Experience and Qualifications:
- Master's degree in Business Administration or a related field
- Four (4) years of loyalty marketing experience
- One (1) year of experience managing projects or leading teams
- Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training
- Knowledge of airline industry trends and travel technology
- Marketing Expertise: Knowledge acquisition and engagement strategies, tactics, and tools
Crewmember Expectations:
- Regular attendance and punctuality
- Potential need to work flexible hours and be available to respond on short-notice
- Able to maintain a professional appearance
- When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
- Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
- Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
- Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
- The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.
Equipment:
- Computer and other office equipment
Work Environment:
- Traditional office environment
Physical Effort:
- Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)
Compensation:
- The base pay range for this position is between $66,000.00 and $103,100.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.
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