Digital Campaigns Lead

Appian
tuition reimbursement
United States, Virginia, McLean
Jan 28, 2025
Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things. Reporting to the Vice President, Digital Marketing, The Digital Campaigns Lead will be responsible for bridging the gap between digital marketing tactics to create integrated digital campaigns. This role will work with stakeholders in product marketing, field marketing, and sales to ideate on campaign themes & success metrics. They will work with their peers on the digital marketing team for activation & execution plans. The Lead will routinely connect, optimize, and disseminate the digital marketing programs & campaigns spanning Paid Media, Organic Search, Email Nurture, and digital programs such as the Drift chatbot. They will combine these individual tactics into integrated digital campaigns which they will routinely share out with their regional field marketing & sales stakeholders, while working with their internal digital marketing stakeholders on end-to-end optimizations. They will also share learnings from message testing, creative testing, or other audience insights with their stakeholders in product and brand marketing to influence future creatives & campaign themes. In this role, you will: Coordinate the campaigns running in paid media, SEO, email nurture, web, and more, transforming them into integrated digital campaigns with regular enablement & field + fact performance reviews. Build a regular cadence with field marketing & regional sales leadership to give them line of sight into what is running, what is working, and what opportunities there are in their regions. Leverage data from digital marketing campaigns to influence & ideate campaign themes, opportunities, & activation plans. Build dynamic & personalized sales outreach / chat experiences for our target audience. Act as a consultant for your stakeholders by turning their desired outcomes into digital marketing campaigns. About you: Bachelors degree 7+ years of related experience Marketing experience across multi-facets of marketing teams, including campaign marketing, paid media, email marketing, sales enablement and marketing operations. Experience navigating and learning from large multinational organizations, navigating organizations going through change, from company acquisitions to re-structured teams Clear, compelling communication and presentation style Inquisitive, detail oriented, positive, team-player attitude Relationship building & enablement experience with external stakeholders in product marketing, field marketing, and sales. Tools and Resources Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. Community: We'll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. About Appian Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations-resulting in better growth and superior customer experiences. For more information, visit appian.com. [Nasdaq: APPN] Follow Appian: Twitter, LinkedIn. Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-worker, Pay Transparency Nondiscrimination. Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. Appian's Applicant & Candidate Privacy Notice