Marketing Program Manager

As the Program Manager of Medicare Advantage Marketing, you
will provide tactical support for implementing innovative marketing strategies
and plans for New Century Health Plan's Medicare Advantage Growth Office. This position
will play a key role in supporting the launch and growth of the new UCLA Health
Medicare Advantage Plans. You will:

• Develop,
  maintain, and produce marketing assets, and coordinate targeted campaigns
  and communications for prospects and members.
• Collaborate
  with internal and external resources to manage creative and media
  services, write and edit content, and execute website updates.
• Ensure
  all marketing assets comply with CMS marketing guidelines and
  requirements. Route materials through Compliance, regulatory, and CMS
  approval processes.
• Partner
  with UCLA Health Marketing & Communications Office, agencies, and
  vendors to create effective marketing solutions.
• Oversee
  the review and approval process for all prospect, member, and
  provider-facing communication materials.

• A Bachelor's degree in a related field or
  combination of equivalent experience, education, and training
• Five or more years of progressively responsible
  and directly related work experience, required
• Healthcare Marketing experience is highly
  desired
• Experience in Medicare Advantage marketing, a
  plus
• In-depth knowledge of
  concepts, principles and methods of developing and executing promotional
  marketing strategies
• Comprehensive knowledge of
  presentation development, and the ability to communicate complex ideas in
  a simple and understandable fashion
• Works confidently and
  competently in a matrix environment with multiple stakeholders and clients
• Strong communication
  skills, both verbal and written, to communicate effectively at all levels
  of the organization
• Experience translating short
  and long range business plans to internal subject matter experts to aid
  them in assembling strategic marketing plans
• Ability to recognize and
  resolve conflicts through collaboration, communication and customer
  (patient and physician) advocacy
• Provide input to market
  research, including competitive benchmarking and audience studies used to
  inform decisions regarding customer targeting
• Strong relationship building and bridging
  competencies